The most played episodes among Podcast App listeners.

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   Number 1: TWiB: Heaven Hill is joining E!’s Cocktail Wars, Bardstown Bourbon Company has two new releases, Maker's Mark Cellar Aged 2026

   It's This Week in Bourbon for August 21st 2026. Heaven Hill is joining the fun on E!’s upcoming mixology competition series, Cocktail Wars, Bardstown Bourbon Company has two new releases, and Maker's Mark Cellar Aged 2026. Show Notes:Heaven Hill partners with E!’s Cocktail Wars competition series featuring Deep Eddy and PAMAGive 270 launches Bourbon Raffles Serial No. 013 benefiting the Hanger FoundationSt. Louis Bourbon Society announces 2026 St. Louis Bourbon & Cocktail Festival for October 9Bardstown Bourbon Company reveals 2026 releases: Lochs of Jura Finish and 2026 DiscoveryRedemption Whiskey introduces Single Barrel Bonded Bourbon and returns 18-Year-Old Ancients expressionStranahan's debuts historic 11-Year-Old Bottled-in-Bond American Single Malt WhiskeyBranch & Barrel Distilling launches first-ever corn-forward Straight Rye Whiskey in ColoradoNew Riff Distilling brings back award-winning Sherry Finish Malted Rye at barrel proofKoopers Whiskey releases limited 8-Year Texas Oak Bourbon finished in local toasted barrelsMaker's Mark announces Cellar Aged 2026 release blending 11-, 12-, and 14-year bourbons Learn more about your ad choices. Visit megaphone.fm/adchoices

   August 21, 2026·35min
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   Number 2: 581 - What’a Exciting in 2026 and What’s a Unicorn? on Bourbon Community Roundtable #122

   Is the classic "unicorn" whiskey officially dead, or is the market just finally giving us what we’ve been asking for? On this edition of the Bourbon Community Roundtable, our panel is breaking down how 2026 is shaping up in the world of whiskey releases. With older age statements hitting shelves, pricing pressure mounting, and an avalanche of finishes and experimental wood treatments coming from both heritage giants and craft newcomers, picking a clear bottle of the year is harder than ever. We dive into the heavy hitters and sleeper hits catching everyones attention, including the Blade & Bow 12-Year Solera, Parker’s Heritage 20th Edition, Garrison Brothers Cowboy Bourbon, Dragon’s Milk Origin toasted and amaretto releases, Four Roses’ latest experiments, New Riff’s 6-year wheater, Old Soul’s house distillate, Leiper’s Fork’s 10-year blend, Lost Lantern’s 50-state blend, and an Angel’s Envy stout finish that surprisingly delivered. We wrap up by asking the big question: in a flatter market overflowing with high-quality, accessible bottles, what actually makes a bottle legendary today? Show Notes:How 2026 compares to recent years with older age statements, pricing pressure, and fierce market competition.The wave of experimental finishes and wood treatments shaping consumer attention across large and craft distilleries.Highly anticipated releases on the panel's radar, including Parker’s Heritage 20th Edition, Blade & Bow 12-Year Solera, and Garrison Brothers Cowboy Bourbon.Standout craft and independent releases from New Riff, Dragon’s Milk, Old Soul, Leiper’s Fork, and Lost Lantern.The evolution of "unicorn" whiskey and whether extreme scarcity is losing its grip on the bourbon community. Learn more about your ad choices. Visit megaphone.fm/adchoices

   August 27, 2026·1h 4min
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   Number 3: TWiB: USA and Canada trade talks break down, Uncle Nearest faces Chapter 7 liquidation, Larrikin Bourbon unveils new Australia Series

   It's This Week in Bourbon for August 28th 2026. Trade negotiations between the United States and Canada have officially broken down, Humble Baron from Uncle Nearest is facing a change from Chapter 11 to Chapter 7 liquidation, and Larrikin Bourbon Co. unveils its new Australia Series. Show Notes:Brown family members clash over falling profits and cratering stock price at Brown-FormanSazerac acquires Garrard County Distilling facility in Lancaster, KentuckyHumble Baron bankruptcy shifts toward total liquidation as judge delays final judgmentTrade negotiations collapse as 50% U.S. tariff on Canadian alcohol goes into effectLegal analysis highlights growing AI compliance risks under federal and state alcohol ad lawsUncle Boojie’s research links F. Scott Fitzgerald's The Great Gatsby to Louisville bourbon historyAngel's Envy unveils Distillery Series finished in Stout and Amburana barrelsBelle of Louisville and Brough Brothers partner on commemorative bourbon expressionsLarrikin Bourbon Co. debuts Australia Series with exotic wood finishes at Kentucky Bourbon FestivalRedwood Empire Whiskey launches inaugural limited-edition series with The Hyperion Batch 001Jack Daniel’s releases American Single Malt Whiskey nationwide across the U.S.B.R. Distilling Company launches Blue Note Cherry Wood Cask finished in wild-cherry barrelsFour Roses Distillery unveils Experimental Series No. 002 Honey Cask FinishActor Chris Hemsworth joins Archie Rose Distilling Co. as co-owner ahead of U.S. launchDueling Grounds Distillery celebrates 10-year anniversary with Bourbon Harvest Picnic 2026 Learn more about your ad choices. Visit megaphone.fm/adchoices

   August 28, 2026·47min
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   Number 4: 582 - Enthusiast to Entrepreneur Journey with Mike Hinds of Nashville Barrel Company

   There's a time when whiskey enthusiasm takes it to the next level. I've lived through it. I was a stone cold hobbyist, and I still am, but then I started a podcast and now Ryan and I have Pursuit Spirits. We don't know how to stop taking a hobby too far. And our guest today is no different. Mike Hinds is co-founder of Nashville Barrel Company, Mike takes us back five or six years to NBC's humble beginnings, starting with local charity picks for cancer research, hunting down Jack Daniel’s, Weller 12, and Willett single barrels, and making frequent runs to Bardstown to learn the ropes. When he decided to start Nashville Barrel Company there were plenty of operational headaches like sourcing whiskey and dealing with shady brokers but a few mismatched samples unexpectedly got them a hit they kept on playing with Kelvin barrels. Since then they have been expanding into downtown Music City, and have now opened a new spot in NuLu called the Louisville Rickhouse Company. Instead of chasing cheap inventory or relying on marketing gimmicks, Mike shares how their focus cask-strength single barrels built consumer trust and whiskey clubs kept their growth soaring. We also talk about Stella, the official company dog, their VIP club, and how Mike has been one of the few lucky people in history to pick a single barrel of Pappy Van Winkle 15. Show Notes:How a passion for bottle shares, charity picks, and barrel hunting birthed Nashville Barrel Company.Early sourcing realities: broker blunders, mismatched samples, and launching with rye instead of bourbon.Pivoting during COVID from third-party co-packers to brick-and-mortar locations in Nashville and Louisville.The strategy behind building a brand on cask-strength single barrels and authentic community trust over gimmicks.Inside NBC's special releases, including a Pappy 15 single barrel, "The Compromise" blend, and their VIP club. Learn more about your ad choices. Visit megaphone.fm/adchoices

   September 03, 2026·1h 3min
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   Number 5: TWiB: Kentucky Bourbon Boys launches KBB Reserve, American Whiskey Scholars program, Starlight has 2 brand new releases

   It's This Week in Bourbon for September 4th 2026. Kentucky Bourbon Boys has officially launched KBB Reserve, the American Whiskey Scholars program, and Starlight has 2 brand new releases. Show Notes:Kentucky Bourbon Boys launches KBB Reserve three-tier travel concierge serviceAmerican Whiskey Scholars debuts three-level self-paced online certification programBuffalo Trace Distillery On Tour returns with four-city complimentary roadshowBBQ, Bourbon & Burlesque event set for October 24 in Evansville, IndianaOld Forester unveils 2026 Birthday Bourbon and Alpha Industries jacket collabOak & Grist Distilling debuts nine-year American Single Malt Whiskey Barrel #09Shortbarrel launches fifth-year limited-edition Cigar Batch #4 with Sherry finishSagamore Spirit debuts nationwide eight-year Bottled in Bond Straight RyeBaker’s Bourbon returns 13-year Single Barrel release for Baker Beam’s 90th birthdayChattanooga Whiskey introduces Bottled in Bond Vintage: Fall 2018 four-grain bourbonTown Branch Distillery debuts IMPERIUM MMXXVI cask-strength wheated bourbon blendStarlight Distillery announces 5th Annual Pink Bottle Release for breast cancer supportStarlight Distillery launches rare 10-Year Mizunara Reserve via lottery and distillery sale Learn more about your ad choices. Visit megaphone.fm/adchoices

   September 04, 2026·35min
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