Thinking about college for your child but worried about the costs? This episode promises to shed light on how you can make college more affordable and whether it’s even the right path for every student. I'm joined by Brad Baldrige, a top expert in college financial planning, who will guide us through the maze of options available for students and families. From scholarships and financial aid to evaluating alternatives like apprenticeships and community colleges, Brad's insights will help you make informed decisions.

Brad and I explore the stark realities of college funding, from the hefty sticker prices to the net costs after aid. We'll discuss why elite institutions with deep pockets can offer better financial aid compared to others and the investment pitfalls of banking on sports or private education scholarships. With practical advice on saving early and understanding financial aid policies, Brad shows us how to plan effectively without compromising your financial future.

Lastly, we dive into the unique challenges faced by students from affluent areas and the competitive nature of admissions. Discover how different colleges assess financial aid and the impact of academic performance on aid options. Whether you're considering prestigious universities or state schools, Brad’s real-world examples and tips will equip you to navigate the complex landscape of college planning successfully.

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