BrainStuff

Water is essentially free, so why do Americans spend billions on bottles of it? Learn the history behind bottled water's popularity, from marketing to health scares, in this episode of BrainStuff.

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The sensation of itchiness can be maddening. Learn what's going on in your nerves and brain when you itch -- and when you scratch that itch -- in this classic episode of BrainStuff.

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For millions of moviegoers, memories visiting the local theater automatically conjures the smell of popcorn. But this wasn’t always the case – so why, out of all snacks, did popcorn become #1 for film? Learn the history in this classic episode of BrainStuff.

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Despite being a widespread condition, Alzheimer's is notoriously difficult to diagnose and treat. Learn why (plus how researchers hope to make it easier) in this episode of BrainStuff.

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Birds can migrate thousands of miles and back home again with no prior knowledge or assistance thanks to their superpowered vision. Learn about magnetoreception in this episode of BrainStuff.

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One guy is responsible for what we think pirates sounded like. For Talk Like A Pirate Day, learn how Robert Newton changed the world in this episode of BrainStuff.

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Research shows that artists' brains don't respond to monetary motivation the way that other people's do. Learn why this might be -- and whether it means we create types are doomed to poverty -- in this episode of BrainStuff.

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Most hydrogen peroxide sold to consumers comes in opaque brown bottles. Learn why in today's episode of BrainStuff.

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It’s very common to see the number 9 at the right end of a price tag. But why? Learn about the psychology of pricing -- and nines in particular -- in this episode of BrainStuff.

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You probably remember your last birthday, but not your first – or your zeroth. Learn why scientists think we lose those early memories in this episode of BrainStuff.

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