Brand Builders Lab with Suz Chadwick

Today I want to talk about challenging your thinking. I know I talked about getting creative to grow your business but something I want to discuss to really looking at how you're thinking and also how you're assessing the decisions you make right now in your business.

We talk about:

How do you shake things up

Mindset Alignment

Understanding where the attention is and how you can use it to grow your audience.

Key things to think about:

Shake things up

Check your mindset and how you're always building on it

Understand where attention and growth opportunity are right now

To read the transcript and access the show notes head to www.suzchadwick.com/pod281

Let's work together: 

If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba 

Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 

2-hour strategy call - www.suzchadwick.com/2hr 

Grab the freebies www.suzchadwick.com/freebies

Follow me on Instagram https://www.instagram.com/suzchadwick/ 

Subscribe so you don't miss a thing https://suzchadwick.com/subscribe 

In this week's episode I'm sharing a simple way of assessing things in your business.

Mind, finding & filling the gaps is something that I've done for years and I think it was a concept I learned when I was working at Deloitte in London.

It was a simple way of working. The question that would be asked often is - what's the gap?

So when we were reporting back on where our teams were with the work we were doing, we would also share our numbers, our wins, what working really well and what we had achieved. The question would be - What's the gap?

That gap could be with people in the team, it could be with a revenue shortfall, and it could be issued with our stakeholders. What was the gap between where we were now and where we wanted to be and how could be fill that gap as quickly and effectively as possible?

So in your business, there could be a lot of good things happening but you know where your gaps are.

There are 3 things you can do to fill the gap:

Mind the gap - Assess what areas need attention

Find the gap - Decide on what to do

Fill the gap - Set up a plan to implement and do it

4. The mental load that might be clouding your ability to not only see the issues but get IT done.

Make sure you check out our freebies page as all three freebies can help you Mind, Find and Fill the gaps in your business in different ways! - www.suzchadwick.com/freebies.

To hang out more be sure to follow me on Instagram @suzchadwick

To read the transcript and access the show notes head to www.suzchadwick.com/pod280

To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba

If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

In this episode, we're talking about learning like you're a newbie. I've been in sales, marketing, business and branding for over 20 years, I've had my business for over 8, I've had my podcast for over 5 years now and I'm a big believer in having a simple business.

I shared this with a client the other day that I believe in simple business - that doesn't mean it's easy but you can keep it simple by focusing on the key things that matter.

So whilst I'm focusing on the simple business buckets that I talk about and teach in BBA, I'm always looking at how I can get better at those things.

You think you've nailed your copy, content and marketing the Chat GPT comes along.

You think that you're growing on Instagram then reels come along.

You think you'll never get on TikTok then you realise that actually, that's a great way to grow a new audience.

So even though you might be highly qualified and experienced, not having a big head about it and always being willing to learn new things is so important in business - because if you don't have that mindset then you can really miss out on evolving as a business owner as well as a business.

Looking at the basics with fresh eyes - Next-level Lead Magnets

Starting with the basics and then going from there - obviously when we start our business, one of the first things that we're told to do is create a lead magnet. But if you've been in business for a while, like me, you'll know that having a lead magnet that actually did well was a lot easier a few years ago.

Nowadays every woman, man and child has a lead magnet, so the question is, how do you make yours stand out?

Firstly you have to see if you're lead magnet is actually working and what I mean by working is -

Does it attract the type of clients you actually want to work with?

Is it helping you grow your list?

Is it helping you convert leads to paying clients?

So measuring it, helps.

If you're looking to create a next-level lead magnet then there are a few things to think about.

Firstly what stage and level are your clients at right now in 2023?

What is their biggest problem?

Does your lead magnet actually speak to them and does it solve their problem?

If you've shifted your brand position (which is what we talked about last week) then you may need to update your lead magent as well.

So do an audit. - How good is your lead magnet and what are the stats around it?

2. Targeting audience growth & Marketing

Right now I'm looking to grow the podcast. We have about five and a half thousand downloads a month but I want to rank higher, I want to grow the audience, and I want to make the podcast one that is known.

Now I've had the podcast for 5 years but do you want to know what I searched on Youtube the other day? How to grow a podcast. Do I know how to grow a podcast - sure - but what if I learnt something new from someone else? What if out of the 10 things they share there are 2 things that I'm not doing that I could do?

Now if you're finding that yes you have a lead magnet but no it's not helping you build your leads or your list, the other thing is that so many people say to me, I have a lead magnet but no one really downloads it. When I ask how often they market it, the answer is - I don't or I did when I first had it but I don't know.

3. Building a brand in new spaces

Think about your product and service evolution, do you need to reach new audiences, do you need to build a brand with new clients?

I think one of my biggest self-sabotages is that I got comfortable - too comfortable and stopped focusing on building my brand with new audiences. I was so busy with current clients (which was great) but I had the rollercoaster dip which was a real problem. If you keep building your brand consistently then you're always attracting new people in. Now you can put that on autopilot with things like ads and evergreen funnels but that costs money, so always looking at how you're building your brand and continuing to look at the market and what you're doing with fresh eyes is so important.

4. New messaging

What does my message need to be now? It's not about changing what you want to be known for, it's about looking at how you're communicating what you do and how you do it. Looking at things with fresh eyes will help you bring your message out more.

To read the transcript and access the show notes head to www.suzchadwick.com/pod279

To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba

If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

Today on the podcast I'm talking about getting creative to generate more business. 

Let's talk about getting creative with your offers and just think differently. 

The market will always be changing and evolving and you have to do the same.  What does the market look like right now, how does my business look right now, and what can I do that brings those two together in a better way?

1. Keep speaking to your customers and see what they are focused on right now. It may not mean that you're changing your offers up it might mean that you need to talk about them in a different way and target different pain points. 

If you're looking for more support and accountability then join me in the Bold Business Academy and get the coaching, training & community you've been looking for!

To read the transcript and access the show notes head to www.suzchadwick.com/pod278

To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba

If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

Today on the podcast I'm talking about shifting your brand position. 

When you're looking to shift your brand position there are few key things that you have to do, but I want to talk about what brand position is, the elements of brand positioning and then we'll talk about how to shift yours. 

I talk about this in a number of my masterclasses and I give the example of a grey leather pull-string bag.  I show 2.  Both are grey, both are leather, both have metal hardware, and both look similar, but one bag is $199 from Country road and the other $3999 from Chanel. 

The only real difference apart from some design elements. 

Google says: A Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others. 

To read the transcript and access the show notes head to www.suzchadwick.com/pod277

To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba

If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

Today on the podcast I'm talking about the 4 types of confidence that can help you sell more. 

1. Having confidence for yourself

2. Having confidence for your products and services

3. Having enough confidence for your clients

4. Having confidence in your future thinking and ability to evolve and create

To read the transcript and access the show notes head to www.suzchadwick.com/pod276

To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba

If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

What does it take to build a lean and clean business?

Today I'm sharing just 5 things that you can do to spring-clean your business and looking at what you can do to make it work better for you. 

To read the transcript and access the show notes head to www.suzchadwick.com/pod275

To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba

If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

When it comes to creating sustainable cash flow in your business there are different strategies that you can use as well as 2 types of revenue you can plan on building in your business.

At the end of the day you want to create as much consistent income as you can and having different ways of getting it can make a big difference in your business.

Slow and steady cash

I think of slow and steady cash as delayed gratification. Slow cash can be things like a membership or subscription model that brings in reoccurring revenue. It could be little and often but it could add up to a lot. For example, if you have someone paying you $97 a month that's great, but if you have 100 people paying you $97 a month then that adds up to a lot.

Creating lower-priced products that might be on evergreen - which means that they can be bought all the time and just having those in the marketing mix of the things you talk about on a regular basis, having funnels on your website from opt-ins to those products or even running SLO - self-liquidating offers to them through ads.

It's about asking yourself the question - is there a way for me to get consistent reoccurring revenue? It could be through retainer clients as well or I've seen photographers who have subscription models.

I was coaching a client this week on potentially have a VIP day subscription option for clients who need a quarterly outcome that she provides.

I always talk about getting creative in your business and this is a great thing to think about and it's something that you can build up over time - years!

2. Fast cash

Now let's talk about fast cash.

Fast cash can look like - VIP Days, Pay in Full offers, Launches, and special offers. It's times when you may get a windfall or a larger amount of money in one go.

So planning out your calendar for these times can work really well from a cash flower perspective.

I plan out my 12-month calendar at the beginning of every year looking at launch dates, events, retreats, End of financial year offers that I may want to share.

You can also just get creative every quarter to think about what you could do to bring fast cash in. Is there an offer you can make based on an existing service that you offer?

If you want to learn how to manage your money and build creative offers that work with the market then be sure to check out the Bold Business Academy!

Today I'm chatting with Lisa Kalms about growing your business with events. 

Lisa's a fun-loving, professional event & marketing expert who loves nothing more than showing clients how a strategic event campaign can help them connect with their audience in a way like no other. 

Lisa ties in all her experiences in marketing, event management and business development to help businesses deliver strategic events that not only elevate their brands and products, but also help them to build strong relationships with their communities.

In this episode we talk about:

1. How to grow your business with events

Be sure to connect with Lisa through the links below.

Website - www.theblondecampaign.com.au 

Instagram - https://www.instagram.com/theblondecampaign/ 

Facebook - https://www.facebook.com/theblondecampaign 

Read the full shownotes at - http://www.suzchadwick.com/pod274 

If you have questions or thoughts on this, then make sure you DM me on Instagram

To find out more head to:

www.suzchadwick.com

http://www.suzchadwick.com/bba 

Today I'm chatting with Lisa Kalms about growing your business with events. 

Lisa's a fun-loving, professional event & marketing expert who loves nothing more than showing clients how a strategic event campaign can help them connect with their audience in a way like no other. 

Lisa ties in all her experiences in marketing, event management and business development to help businesses deliver strategic events that not only elevate their brands and products, but also help them to build strong relationships with their communities.

In this episode we talk about:

1. How to grow your business with events

Be sure to connect with Lisa through the links below.

Website - www.theblondecampaign.com.au 

Instagram - https://www.instagram.com/theblondecampaign/ 

Facebook - https://www.facebook.com/theblondecampaign 

Read the full shownotes at - http://www.suzchadwick.com/pod273 

If you have questions or thoughts on this, then make sure you DM me on Instagram

To find out more head to:

www.suzchadwick.com

http://www.suzchadwick.com/bba 

This week on the podcast I'm sharing part of a coaching call conversation (with my client's permission) from a BBA Coaching call.

We're talking about three things that I think we need to work on believing more in our business.

Believing more in your audience and why they are there.

Believe in yourself and what you're capable of and the value that you bring

Believe that you can change and evolve and get the type of new clients you want to take your business in the direction you want it to go.

Read the full shownotes at - http://www.suzchadwick.com/pod272 

If you have questions or thoughts on this, then make sure you DM me on Instagram

To find out more head to:

www.suzchadwick.com

http://www.suzchadwick.com/bba