Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Director of Retail Operations, Jordan Ripley.

We're coming to you live from unBoxed in Austin, Texas, with a very special guest: Jeff Cohen, Amazon's Ads Tech Evangelist who will be sharing insights into the latest developments in the Amazon ads ecosystem.

This episode will bring you insightful updates on brand-building strategies, innovative AI tools, and powerful measurement metrics designed to elevate your e-commerce game.

Make sure you tune in to find out more!

 

KEY TAKEAWAYS

In this episode, Jordan and Jeff discuss:

• Jeff shares his journey to becoming an Amazon ad tech evangelist.

• His passion for educating the community on Amazon ads and scaling brands.

• The importance of retail readiness before scaling advertising efforts.

• Advertisement as the kerosene that makes the brand's fire grow bigger.

• AI-Powered Creative Solutions

• Enhancing creative capabilities through Amazon’s new tools.

• Integration with Canva for streamlined creative development.

• The concept and benefits of managed campaigns for new product launches.

• Aligning inventory with advertising strategies to overcome the cold start problem.

• Utilizing Amazon DSP’s new user experience for planning and execution.

• The role of Performance Plus in simplifying the campaign setup.

• Importance of triangulating signals to achieve desired outcomes.

• Advanced Targeting Methods: Amazon’s strength with signal-rich targeting across various properties.

• Impact of upper funnel investments on down-funnel activity.

• Key targeting techniques for driving new-to-brand sales and subscriber growth.

• Enhanced Measurement Tools: Long-term sales metrics for 12-month impact analysis.

• Conversion path reporting to track multi-touchpoints.

• Amazon’s Multi-Touch Attribution Model using scientific methodologies.

• The Democratization of Branding Tools: Making advanced advertising tools accessible to SMBs.

• Simplifying complex processes to allow broader brand participation.