Brand Master Podcast

By the end of this episode, you’ll know how to use email automation in your marketing strategy to get more clients for your business or agency. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll cover why email automation is such an effective tool for businesses and agencies to nurture clients and prospects on autopilot. 

Next, you’ll learn about the advantages of email automation which include 

#1) Emails on autopilot 

#2) Continue Customer Journey 

#3) Give Quality Value 

#4) Resonate With Personality 

#5) Develop Trust 

#6) Stay top of mind 

Next, you’ll learn how to use email automation in your branding and marketing and a 4-step process to develop your strategy. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

By the end of this episode, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover what brand architecture is and how endorsed brands differ from other architecture strategies. 

Next, we’ll answer the question “What is an endorsed brand strategy?” and how it leverages both the freedom and safety of the endorser brand. 

Then, you’ll learn how and why the brand identity of endorsed brands is usually distinctly different from the parent brand before learning the advantages and disadvantages of the endorser brand strategy. 

Next, you’ll discover a world-class endorsed brand strategy example with Nestle and how Nestle is a hybrid (House of Brand and Endorser Brand), boasting a brand portfolio including Nespresso, Nescafe, Perrier, KitKat, Smarties, Milo, and Many more.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine. 

Next, we’ll take a look at the core responsibilities of the brand manager and why managing a brand strategically is so important. 

Then, we’ll compare brand strategy vs brand management before diving into the 12 process elements brand managers need to nurture.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have a system to develop solid employee branding processes that you can use to turn your brand employees into brand personifications. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll cover the basics of employee branding refer to my previous video (What Is Employee Branding + Top Examples) and cover the advantages of this brand strategy. 

Then we’ll dive into the step-by-step process to develop your brand employee processes for your business. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll answer the question “What is employee branding?” and also why and how it works to provide a sense of predictability and trust. 

Next, we’ll look at the distinct difference between employer branding v employee branding, how they appeal to different groups, and how they're interdependent. 

Then, you’ll discover the advantages of employee branding, how it leans on strong brand culture, and how it can communicate a strong, healthy, and aligned internal brand. 

Finally, we’ll look at one of the world-leading employee branding examples through Zappos and its internal processes to develop employees to represent the brand values and beliefs. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

By the end of this episode, you’ll know what brand culture is and you’ll have 6 actionable steps you can use to build a strong culture for your brand. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll define the meaning of culture and then how that applies to brands before answering the question “What is brand culture?” through the way of life and customs of the brand. 

Next, you’ll discover the goal of brand culture and how it works to align the internal and external brands to increase belief and internal satisfaction, which is then transmitted through the external brand. 

Then you’ll learn why brand culture is so important and some of the major benefits including less turnover, higher loyalty, and higher productivity to name a few. 

Finally, you’ll learn a 6 step process you can use to create a strong brand culture within your organization. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know what brand salience is and how to grow it to influence the buying decisions of your target market. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll distinguish brand salience from the other forms of brand consciousness including brand awareness, recall, and recognition. 

Next, you’ll discover what brand salience is and how it’s dependent on either memory or attention in the buying decision. 

Then you’ll learn why brand salience is so important, how it can lead to brand resonance, and how it’s the key to growth. 

Next, we’ll dive into what drives brand salience referencing the work of Professor of Marketing Science, Byron Sharp, using the Dollar Shave Club as an example of quantity and quality of memory structures. 

Then you’ll learn the difference between brand salience vs brand awareness before we dive into the steps to grow brand salience. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand what Keller’s brand equity model is and how it’s used to achieve and measure brand resonance. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn the importance of brand resonance and how it’s used to connect with your audience and target market on a human level. 

Next, you learn exactly what Keller’s brand equity model or the customer-based brand equity (cbbe) model is and how it’s used as a framework to grow brands. 

Then you’ll learn how the brand equity model works and the individual steps of the pyramid used to grow brand equity including Identity, Salience, Meaning, Performance, Imagery, Response Judgements, Feelings, Relationships, and of course resonance. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know how multibranding works and when to use a multi-branding strategy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover how brand architecture contains many techniques and strategies such as umbrella branding, branded house, house of brands, and multibranding among others. 

Next, we’ll dive into the question “What is multibranding?” to discover how established brands use this strategy to introduce a new brand into a category where they already have an established brand. 

Then, you’ll learn why and when brands would use a multi-brand strategy and how they can leverage it to increase overall market share. 

Next, we’ll dive into a multi-brand strategy example from Procter and Gamble and how they used both the Tide and Cheer brands in the same detergent category to increase overall market share. 

Finally, we’ll uncover the advantages of this technique including increased brand equity, increased brand presence, and increased market share As well as the disadvantages such as brand cannibalization, brand management issues, and customer confusion. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories and sectors. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn that the brand reputation and brand equity that is achieved by established brands is the asset that’s leveraged within a brand extension strategy. 

Next, you’ll learn what a brand extension strategy is before we explain it with an example from one of the most successful brands to leverage it. The Nike Brand Extension is a great example. 

Then you’ll learn why and when you would use a brand extension strategy and how opportunity, relevance, and reputation play a big part in its success. 

Next, you’ll discover the advantages, disadvantages, and risks of using a brand extension strategy and with an example of what can go wrong with a brand extension fail from cosmopolitan magazine 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/