Brand Master Podcast

By the end of this episode, you’ll understand the strategic role of core brand values and the steps required to develop them. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we explore how human psychology and DNA lead us to brands that feel familiar and how values are a signal for safety. 

Next, you’ll learn what brand values are, how they’re used, and the important role they play in how a brand is perceived by its target market. 

Then, you’ll learn the brand values mistakes to avoid and the traits of effective brand values. 

With Zappos, we’ll explore an excellent example of effective brand values before diving into the step-by-step guide on how to develop brand core values for your business. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have 7 branded house examples you can use for inspiration when developing your brand architecture and brand strategy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll answer the question “What is a branded house” so you can see clearly how this strategy falls within the brand architecture framework. 

Next, you’ll discover why you might use a branded house strategy and the considerations for this structure. 

Then, you’ll learn what the advantages and benefits are of using the branded house strategy, which includes product differentiation and specified relevant communication. 

Next, we’ll jump into the 8 examples of a Branded House. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have 8 different types of branding used by professional brand strategists to provide clarity and structure to the brands they build. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn how branding is understood in different circles to mean both a logo and a method to provide clarity and structure to businesses and their offerings. 

Next, we’ll touch on the 8 different types of branding you can leverage in your brand strategy workshops and how strategies can be used concurrently depending on the brand and situational needs. 

Then, we’ll dive into each type of branding and uncover how different brands leverage these strategies with examples. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have the processes and frameworks to create a brand positioning strategy for your brand. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn how to identify brands with successful brand positioning strategies and how they use them to develop strong brand equity. 

Next, you’ll discover what brand positioning is and how this strategic process allows your audience to assign meaning and value to your brand. 

Then we’ll uncover why brand positioning is so important to a brand and how it gives your audience a reason to choose your brand over your competitors. 

Next, you’ll discover the brand-positioning map also known as the perpetual map, and how perpetual mapping can help to identify gaps and opportunities in the market. 

Then, step by step, I’ll show you the process and framework used by professional brand strategists to develop an effective brand positioning strategy. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know how to write a brand mission statement for your business. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll cover the brand strategy fundamental statements including the purpose statement, vision statement, mission statement, and values statement, and how each of them plays a critical role in the strategic brand structure. 

Next, you’ll learn what a mission statement is and the specific role it plays in driving the decisions and actions of a brand. 

Then you’ll discover the anatomy of a brand mission statement and the key elements used to develop one. 

Finally, you’ll learn a simple formula and template to write a mission statement for your company and brand. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know what brand essence is, what it’s not, and how to instill essence in your brand to drive decisions and actions. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn how the game of branding is changing and how consumers are more selective with the brands they do business with. 

Next, you’ll learn what brand essence is and how it works on a deeper level to dictate the appearances, behaviors, and values of a brand. 

Then you’ll discover the human brand philosophy and how brands are evolving into living entities that consumers can feel connected to. 

Next, you’ll learn the definition of brand essence, how it compares to the DNA and soul of a person, and how it can be used to influence perceptions. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover what corporate branding is and how it differs from product branding or service branding. 

Then you’ll learn why corporate branding is so important and how advertising and marketing spend on corporate branding can increase brand loyalty. 

Next, we’ll look at a corporate branding approach from Nike and how their corporate branding compares to the branding of their products. 

Then you’ll see another example of corporate branding through Apple and how they use corporate and product branding cohesively in their brand and marketing strategy. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

By the end of this episode, you’ll know how to do lead generation for your business in 2021 and beyond. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

These 8 lead gen strategies will show you how to get more clients for your business so you can increase your revenue and grow your company. 

First, you’ll learn why lead generation or getting new clients can be a challenge for any business owner and how I found what worked for my creative agency through trial and error. 

Then, we’ll go through each and every technique and tactic one by one with these 8 lead-generation strategies. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know how to write a positioning statement for your brand using a brand positioning statement formula used by top brands. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn the importance of the brand positioning strategy and how critical it is to construct a positioning statement for clarity of brand message. 

Next, you’ll learn what a positioning statement is and how it acts as an internal guide for strategic brand development and communication. 

Then, we’ll clear up the overarching strategic purpose of the brand positioning statement and cover the key elements of an effective positioning statement. 

Next, you’ll learn the steps used by top brand strategists to create a brand positioning statement. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know how to create a value proposition statement and you’ll have the template and example to show you how. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover what a value proposition is and how it articulates the value your brand offers to your target audience. 

Next, you’ll discover why the value proposition is so important in giving your audience a compelling reason to buy and stand out from your competitors. 

Then, you’ll learn how to write a value proposition statement using this simple 3-stem process and value prop template. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/