Brand Master Podcast

In this episode of the Brand Master Podcast, I’m speaking with Brooklyn-based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, Creative Strategy and the business of Design. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

We speak about the importance of brand strategy for modern creatives and the role of the brand strategist in educating clients on strategy including Why Brand Strategy Is Important Modern Creatives

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll have a 5-step roadmap you can follow to build your expertise in the field of branding. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll discuss the importance and difficulty of positioning and why most fall at the first hurdle. 

Next, you’ll discover the importance of expertise and how learning your craft makes you better at what you do, more efficient, and more in-demand. 

Then, we’ll discuss the benefits of acquiring deep expertise including becoming more relevant, trustworthy, knowledgeable, competitive, and profitable. 

Next, we’ll uncover why generalists outnumber experts including how easy it is to generalize and how difficult it is to pick a specialization and acquire the required level of expertise. 

Then, you’ll learn how to become an expert in your niche with this simple 5-step process 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand what brand heritage, heritage branding, and brand origin are and how nostalgia branding evokes emotions and makes connections. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you learn about the meaning of heritage and it’s linked to history 

Next, you’ll discover what brand heritage is and how the history and traditions of a brand create character and tell us where it’s come from, what it believes, and why generations of consumers have trusted the brand. 

Then, you’ll learn why brand heritage is so important as more new businesses enter the market and why it offers such a competitive advantage when it comes to building relationships with the target market. 

Next, we’ll look at some heritage branding examples with Hermes and Penguin books; brands that have used nostalgia marketing to connect with their customers.

In the end, you’ll understand the power of a compelling brand origin story and the impact of brand heritage in building trust. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have an easy-to-follow process to become a personal brand strategist or a personal branding consultant to meet the increased demand. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll discuss what a personal brand strategist or a personal branding consultant is and what they do. 

Then, you’ll discover why the demand for these branding experts has increased dramatically in recent years before we dive into the 5-step process you can follow to become a personal branding strategist. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll have the processes to define brand attributes for your brand in order to connect on a human level. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll cover the basics of what brand attributes are and how neural connections are made in our brains to provide us with a shortcut to meaning. 

Then, we’ll dive right into the step-by-step process you need to develop brand attributes for your own brand or a client. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover that finding a profitable niche is about taking some logical steps to identify businesses that have the budget for your services. 

Then we’ll discuss why it’s so important to find and develop an effective positioning strategy for your branding & creative business. 

Next, we’ll just into the actionable steps you need to take to uncover profitable niches. Step 1: Identify Industries With High-Profit Margins 

Step 2: Identify Sub_industries for more relevance 

Step 3: Analyse the industry branding level 

Step 4: Identify The Target Region 

Step 5: Calculate The Number Of Businesses In Your Market 

Step 6: Estimate A Conversion Rate 

Step 7: Estimate Your Average Invoice 

Step 8: Calculate Your Potential Revenue 

Step 9: Rinse Repeat & Review 

By the end of this video, you’ll have a 9-step process you can use to uncover profitable niches to find high-paying clients that have the budget to pay you for your specialist brand strategy services. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand the role brand attributes play in modern branding and connecting through human personality. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn how and why attributes are formed and how to provide humans with quick ease of understanding. 

Next, we’ll look at what brand attributes are and how the primitive human brand analyses brands, in the same way, it analyses predators and survival mechanisms. 

Then you’ll discover why brand attributes are important and how they contribute to the buying decision process in crowded marketplaces. 

Next, you’ll learn the difference between brand attributes vs brand personality and how attributes are the foundation for personality. 

Finally, we’ll look at a brand attributes list and discover the brand attributes of Harley Davidson, one of the 3 most iconic brands in the world 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know how to pick your niche as a branding specialist or strategist with a simple 3-step niching strategy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll cover the topic of how difficult it is to find a profitable niche in the branding world and why most designers, creative strategists, and consultants put it in the “too hard basket” because they don’t have a niching strategy. 

You’ll also discover that niching down doesn’t mean losing business but being more relevant to a group of people making it a not-brainer to finding your niche. 

Then, I’ll show you just how easy it can be to find countless niching options for your branding business when I show you how to niche research. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll understand the difference between positioning vs differentiation vs distinctiveness and how to use these techniques in your own strategy process. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll discuss how some of the most decorated and well-renowned marketing minds have drastically differing opinions on the fundamentals of branding and marketing on why customers choose the brands they do. 

Next, we’ll discover what brand positioning is and how it became the cornerstone concept of marketing in the early 80’s through the ground-breaking book “Positioning: The Battle For Your Mind” by Al Reiss and Jack Trout. Next, we’ll look at the world of differentiation and what most professional branders and marketers believe as law. 

You’ll discover this theory from three perspectives, three authors, and three books by Simon Sinek, Jim Stengel, and Seth Godin. 

Then you’ll learn what brand distinctiveness is and learn Professor Byron Sharp’s perspective on How Brands Grow and why differentiation is not possible. 

Finally, I’ll break down my own ideas and philosophy and how brand builders must use all tools at their disposal to connect. 

For more brand strategy resources and downloads visit ⁠brandmasteracademy.com

By the end of this episode, you’ll understand what lifestyle branding is and how to create a lifestyle brand strategy in 5 steps. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll cover what lifestyle branding is and the way lifestyle brands connect by painting a picture of their audience's desired life.

Next, I’ll show you how to create a lifestyle brand with the following steps 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/ ⁠