Brand Master Podcast

Learn what price segmentation is and how brands use it to appeal to different market segments. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll know what price segmentation is and how to use it with a modern price segmentation example. 

First, we’ll answer the question “What is price segmentation?” so you can understand how brands charge different market segments different prices for the same or similar products or services. 

Next, we’ll take a look at an example of price segmentation with Adobe and how they offer students discounted pricing as a stepping stone to their full pricing structure. 

We’ll also take a look at value-based pricing typically used in the creative services industry where agencies charge clients based on the value of the work to specific clients. 

Next, you’ll discover how to develop a price segmentation strategy for your own brand with this step-by-step process. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn how to grow your design, creative, branding, or digital marketing agency with tips, insights, and stories from Chris Do from The Futur. 

👉 Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠ 

First, we’ll cover how to get started with your agency and how to get your first clients. 

Next, you’ll discover the importance of networking and being nice to grow your referral base. 

Then, we’ll dive into how to grow your team, delegate tasks, and scale with processes. 

Next, we’ll explore marketing strategies for creative agencies and the importance of brand strategy to your clients. 

Finally, Chris Do shares his top tips for creating and building an agency from scratch to success. 

For more brand strategy resources and downloads visit⁠ ⁠https://brandmasteracademy.com/⁠⁠ 

Learn how to grow your design, creative, branding, or digital marketing agency with tips, insights, and stories from Chris Do from The Futur. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll cover how to get started with your agency and how to get your first clients. 

Next, you’ll discover the importance of networking and being nice to grow your referral base. 

Then, we’ll dive into how to grow your team, delegate tasks, and scale with processes. 

Next, we’ll explore marketing strategies for creative agencies and the importance of brand strategy to your clients. 

Finally, Chris Do shares his top tips for creating and building an agency from scratch to success. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn what differentiated marketing strategy is and how Nike uses it to appeal to specified market segments. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Next, you’ll discover the advantages and disadvantages of the differentiated marketing strategy and how these pros and cons impact brands. 

Then we’ll quickly look at the difference between differentiated marketing vs undifferentiated marketing to understand their uniqueness before we dive into the Nike differentiated marketing example. 

Next, you’ll learn how to create a differentiated marketing strategy for your brand with this 4-step process. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn how to create a differentiation strategy for your brand with these easy-to-follow process steps and examples. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll know how to create a differentiation strategy for your brand or your clients by using this step-by-step process guide.

First, you’ll learn the difference between broad differentiation vs focused differentiation strategy before looking at each in more detail. 

Then you’ll discover the broad differentiation strategy example from Whole Foods before you learn how to develop a differentiation strategy for the brands you’re building. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll have 6 highly effective sales tips you can use to convert prospects into clients and increase revenue for your business. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll discuss the elephant in the room that most people don’t like sales yet businesses simply don’t survive without them. 

Next, you’ll learn to shift your perspective away from selling to helping and where to find more confidence to do that. 

Next, we’ll look at sales tips and techniques that actually work for branding businesses and creative agencies so you can get more branding clients. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll have 6 branding psychology and persuasion principles that you can use every day in marketing your brand. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Influence: The Psychology of Persuasion has been one of the most influential books I have read in business and branding.

In this podcast episode, I break down the principles taught by author Robert Chialdini and how they apply to audience buying behavior and branding and marketing activities. 

If you want to understand the psychology of branding and marketing and the principles that will influence your target market to buy more of what your brand offers, then this video will show you how. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have a step-by-step process to create a brand activation strategy and campaign. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn what brand activation is and why you would consider creating an activation campaign for your brand. 

Then, using the brand activation process and methods, you’ll learn the steps you need to follow to create brand activation activities, events, and campaigns for your brand. 

Whether you’re creating a digital brand activation campaign, defining your brand activation budget, or simply developing your brand activation brief, these steps will get your brand activated. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know what differentiation strategy is in branding and marketing and how it provides a competitive advantage over your competition. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn that developing a brand has an overarching goal of offering up a competitive different to the audience to make the brand more appealing. 

Then we’ll break down what a brand differentiation strategy is and how it enables brands to develop an effective positioning strategy. 

Next, you’ll discover why brand differentiation is so important to achieve brand difference and how differentiation strategies and tactics influence the target market’s buying decision.

Next, we’ll look at how differentiation strategies offer a competitive advantage in business and how unique and defensible the difference is, influencing the overall brand positioning strategy. 

Then we’ll look at the types of differentiation strategies which include price differentiation, product differentiation, channel differentiation, relationship differentiation, image differentiation, and experiential differentiation. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand the brand strategies of some of the world’s top brands and agencies and the strategic elements they use for success. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn what brand strategy is and the role it plays in the success of top brands. 

Next, we’ll cover the essential brand strategy elements which include brand purpose, brand vision, brand mission, brand values, brand positioning, brand personality, brand storytelling, and brand identity. 

We’ll then discuss why brand strategy templates are less effective than processes before taking a look at some of the world’s best examples of brand strategy and strategic branding which include: Chipotle, Tesla, Zappos, Dollar Shave Club, Old Spice, Harley Davidson, Dove, AirBnB & Even Headphones. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/