Brand Master Podcast

By the end of this episode, you’ll know how to find more branding clients who value brand strategy services and have to budget for them. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn how offering brand strategy services for the first time is not without its challenges. 

Next, we’ll discuss clients who don’t “get strategy” and why these clients typically expect to pay much less for branding services. 

Next, you’ll learn how part of your role as a strategist is to shift the value perspective of what you do before we dive into a step-by-step process you can follow to do exactly that. 

You’ll learn how important a lead generation system is for generating new client leads and business. 

You’ll discover that keeping the conversation about business and away from design will shift their perspective of your value and you’ll also learn how their excitement for their vision increases their desire for a positive outcome. 

We’ll then explore how more advanced questions will force your clients to rethink their branding ideas and how a strategic roadmap might help before we pivot the conversation to how we can help. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode of the brand master podcast, I’m speaking with the best-selling author of The Brand Gap, the Brand Flip, zag, scramble, and Meta-skills, Mr. Marty Neumeier about the future of branding and brand strategy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   

First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders.   

Next, you learn the importance of specialization, how to find your zag, and what graphic designers can do to prepare for the future.   

Later you’ll learn the difference between brand strategy vs marketing strategy and how to provide the ROI of branding.    

Finally, you’ll learn the most effective questions brand strategists need to ask to develop an effective brand strategy. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

In this episode of the brand master podcast, I’m speaking with the best-selling author of The Brand Gap, the Brand Flip, zag, scramble, and Meta-skills, Mr. Marty Neumeier about the future of branding and brand strategy. 

👉 Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠   

First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders.   

Next, you learn the importance of specialization, how to find your zag, and what graphic designers can do to prepare for the future.   

Later you’ll learn the difference between brand strategy vs marketing strategy and how to provide the ROI of branding.    

Finally, you’ll learn the most effective questions brand strategists need to ask to develop an effective brand strategy. 

For more brand strategy resources and downloads visit⁠ ⁠https://brandmasteracademy.com/⁠⁠

In part 2 of this episode of the brand master podcast, you’ll learn how to get bigger clients, how to grow your branding agency, and the number one thing you should do to grow as a freelancer. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn when to ask your clients for their budgets and how to ask for clients’ budgets. 

Next, you’ll learn two key strategies that will teach you how to get bigger clients with bigger budgets and projects you want to work on. 

Then, you’ll discover the importance of business systems and the secret sauce to growth and scale. 

Finally, Michael Janda shares the one thing he would do today as a solo freelancer to build and grow a successful branding agency. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

In this episode of the brand master podcast, you’ll learn how to raise your rates, how to get bigger clients, and how to grow your branding agency. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover how Michael Janda went from junior designer to art director at a multinational brand in just 4 years.   Next, we discuss the principles of pricing your branding work and how to charge more considering production, market value, and clients' budgets.   

Then you’ll learn the advantages and disadvantages of hourly pricing, fixed-cost pricing, and value-based pricing.   

Finally, you’ll learn how to upsell your clients to brand strategy services with this simple strategy. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know what audio branding (or sonic branding) is, and how the audio branding process works. You’ll also learn about different audio branding assets and some of the most memorable sonic branding examples. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover what audio branding is before we explore the differences and similarities between audio branding vs sonic branding,  

Next, we’ll discuss the evolution of audio branding, how voice search will impact it, and where it’s going.   

Then, you’ll discover the power of audio logo’s before we explore some of the most memorable sonic branding examples.   

Finally, you’ll learn about the sonic branding process, the audio branding assets you can leverage, and how to offer sonic branding services to your clients. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know what brand activation is and why modern brands are using this strategy to create memorable engagements. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover exactly what brand activation is and how aims to pull customers from their everyday routine to generate real attention. 

Next, you’ll learn why brand activation is so important and how engaging interactions can remind customers that the brand is real as is their relationship with it.

Next, we’ll look at two very different brand activation and experiential marketing campaigns from two beverage brands Red Bull and Lipton. 

Finally, you’ll learn about the overarching goal of brand activation, what it aims to achieve, and the benefits of executing an effective activation campaign. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have a step-by-step process you can use to follow the path to becoming a brand manager. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll briefly cover what a brand manager brand manager is and what they do as well as how broad the brand manager role is. 

Next, we’ll dive into some of the most critical skills needed for brand management including advanced communication, outside-the-box thinking, savvy market interpretation, and adaptability. 

Then we’ll dive into the steps so you can learn how to become an account manager. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

In this episode, Learn how to get brand strategy experience so you can create a track record that will act as a hook to attract new clients who'll pay a premium. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

First, you’ll learn what brand heritage and heritage branding is and how it gives the target market a compelling & emotional reason to choose one brand over another.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Next, we’ll look at why heritage branding is so effective in modern marketing and how humans are drawn to emotion and story through their DNA. 

Then, you’ll discover that heritage branding is not just for vintage or 100-year-old brands and how you can leverage heritage and nostalgia through the story. 

Next, we’ll get down to business and map out an easy-to-follow 5-step roadmap on how to build brand heritage through story and emotion. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/