Brand Master Podcast

Discover the evolution of branding from a strategist perspective from design to strategy to web3 to NFT’s and beyond.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

In this episode of the Brand Master Podcast, I chat with my good friend Jacob Cass From Just Creative. First, we dive into starting a brand design and logo business 15 years ago and the evolution to offering brand strategy services. 

We cover common challenges for designers and strategists when it comes to business development and client relationship management as well as the changing digital landscape. 

Then we explore the wide-ranging benefits of empathy, curiosity, discovery, workshops and generally asking the right questions in collaboration with clients to produce the best outcomes. 

We discuss our favorite branding boos and what we’re reading now before exploring the future of branding and opportunities in Web3, NFT’s the Metaverse, and beyond.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn what undifferentiated marketing is and how some of the world’s biggest brands use this mass marketing strategy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll understand what undifferentiated marketing is. 

You’ll learn how it differs from differentiated marketing and examples of how some of the world's biggest brands such as Coca-Cola use it successfully. 

First, we’ll explore this mass marketing strategy and answer the question “What is undifferentiated marketing? 

You’ll then discover the difference between differentiated marketing vs undifferentiated marketing. 

Next, we’ll look at why brands might use an undifferentiated marketing strategy before we explore the pros and cons of this marketing approach. 

Finally, we’ll look at an undifferentiated marketing example with Coca-Cola and how this global brand used it for mass market appeal to increase brand salience. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn what competitive positioning is with top examples and types 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll know what a competitive positioning strategy is and how leading brands use strategy to influence their audience with competitive communication. 

First, we’ll demystify the complexity of competitive positioning and all their interchangeable synonyms. 

We’ll answer the question “What is competitive positioning” including a competitive positioning definition from the father of modern marketing Philip Kotler. 

Next, we’ll look at what a positional map or perceptual map is and how it’s used as a tool to visualize the competitive landscape. 

Then, you’ll discover examples and types of competitive positioning including an example of against positioning from the Dollar Shave Club and experience positioning by JetBlue. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn what competitive positioning is with top examples and types

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this video you’ll know what a competitive positioning strategy is and how leading brands use strategy to influence their audience with competitive communication.

First, we’ll demystify the complexity of competitive positioning and all their interchangeable synonyms.

We’ll answer the question “What is competitive positioning” including a competitive positioning definition from the father of modern marketing Philip Kotler.

Next we’ll look at what a positional map or perceptual map is and how it’s used as a tool to visualise the competitive landscape.

Then, you’ll discover examples and types of competitive positioning including an example of against positioning from the dollar shave club and experience positioning by JetBlue.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing. 

Next, you’ll discover what brand awareness actually is, how small businesses can create it, and how important brand messaging is. Then David Aaker dives into stories and brand storytelling. 

He explains what brand storytelling is, what a signature story is, and the process of creating a signature story for your brand. 

Then you’ll learn what game-changing sub-categories are, how to create one, and David Aaker's top tips for building strong brands in modern markets. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker. 

👉 Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠ 

First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing. 

Next, you’ll discover what brand awareness actually is, how small businesses can create it, and how important brand messaging is. Then David Aaker dives into stories and brand storytelling. 

He explains what brand storytelling is, what a signature story is, and the process of creating a signature story for your brand. 

Then you’ll learn what game-changing sub-categories are, how to create one, and David Aaker's top tips for building strong brands in modern markets. 

For more brand strategy resources and downloads visit⁠ ⁠https://brandmasteracademy.com/⁠⁠ 

Learn how to create a competitive positioning strategy for your brand with this 7-step process framework  

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll know how to create a competitive positioning strategy for your brand with this 7-step process framework. 

First, we’ll answer the question “What is competitive positioning?” and why most business owners and entrepreneurs overlook it. 

Then you’ll discover why developing a competitive position in the market is so important in influencing whether or not your target audience buys. 

Next, we’ll look at why decision-making factors are so influential when it comes to an effective competitive positioning strategy and I’ll provide you with examples of high-value buying decision factors.  

Then we’ll dive into the brand strategy process steps to develop an effective positioning strategy for your own brand or a client. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn 8 types of price segmentation with these price structure examples to increase appeal and market share. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll have 8 examples of price segmentation to use in your pricing strategy. 

First, you’ll learn what price segmentation is before understanding exactly how it works with a modern segmentation example. 

Next, you’ll discover the pros and cons of pricing segmentation and how the advantages and disadvantages of each strategy influence pricing structure decisions. 

Then we’ll dive into the different types of pricing segmentation so you can understand how to integrate an effective price segmentation strategy for your brand. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Discover how to position as an expert with expert positioning for creative agencies and freelancers from the author of “The Business Of Expertise”, David C. Baker. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

• How David C. Baker Became An Expert 

• How Expert Positioning Opens Doors 

• Positioning Factors For Creative Agencies

• How To Build Your Expertise 

• Content vs Insights 

• Don’t Give Away Thinking For Free 

• How To Sell Your Thinking 

• How To Charge For Your Thinking 

• How To Gain Authority And Control The Conversation 

• Mistakes To Avoid Selling Expertise 

• Question To Ask Clients To Sell Strategy 

• Top 3 Tips To Position As An Expert 

First, we bust the myth that expert positioning or niching to specialize, closes the door to other businesses, with practical ways to navigate it. 

Next, we discuss the factors creative professionals and freelancers should consider before defining their positioning strategy. 

Then we analyse the difference between selling your thinking and selling execution services and how too many agencies give brand strategy away for free. 

Next, you’ll discover how to gain authority and take control of the conversation in the discovery or prospecting stage and the questions to ask clients to lead them to strategy services. 

Finally, David C. Baker shares his top three tips for establishing expert positioning in modern creative and branding markets. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn how global branding agency Johnson Banks uses strategy and design to build brands for their clients with “Branding In Five And A Half Steps Author” Michael Johnson. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

How Global Agency Johnson Banks Began Why Brand Strategy Has Become So Important Why Clients Are Demanding Strategic Work How To Find The Right Problems To Fix The Importance Of The Brand Audit The Importance Of Client Exercises The Importance Of Unifying The Leadership Team Brand Strategy Workshops Pricing Creativity (Different Models) Top Three Tips To Build A Global Agency 

First, you’ll discover how Michael Johnson started the global agency Johnson Banks began in 1992 and how they found their first clients. 

Next, we discuss why brand strategy has become so important and how more clients understand it and demand it. 

Then you’ll discover how to find the right problems to fix using brand audits and client exercises. 

Next, you’ll learn the importance of unifying the leadership team and the role of the brand strategy workshop. 

Finally, we’ll cover how to price creativity using different pricing structures and the top three tips from Michael Johnson to build a global agency from scratch. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠