Brand Master Podcast

Learn how to create the perfect tagline or slogan for your brand with this step-by-step brand agency process. 

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By the end of this episode, you’ll know how to create the perfect slogan or tagline for your own brand or your clients with this brand agency process. 

First you’ll discover the difference between brand slogans and brand taglines so you can strategically decide which one you need for your brand strategy. 

Next, we’ll uncover the step-by-step brand agency repeatable process for designing the perfect slogan or tagline for the brand you’re building. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover 28 of the best brand slogan and tagline examples to find inspiration and ideas for your brand and business. 

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By the end of this episode, you’ll have an inspirational collection of examples and ideas for a brand slogan or tagline from some of the most successful brands in the world. 

First, we’ll answer the question “What is a slogan?” and how they’re used to make a marketing campaign more memorable. 

Next, we’ll split the difference between slogans vs taglines and uncover the strategic difference between the two. 

Then we’ll look at the common traits of successful slogans and the characteristics you need to include in yours before we dive into a collection of some of the best slogan examples in the world. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn the power of questions in business, coaching & consulting with “The Coaching Habit” author, Michael Bungay Stanier

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By the end of this episode, you’ll understand the power of questions and which ones to ask in business, coaching & consulting

Michael Bungay Stanier shares his wisdom from his hugely popular books “The Coaching Habit”, “The Advice Trap” and beyond.

First, you’ll learn that “The Coaching Habit” questions are applicable beyond coaching including business, consulting, strategy, prospecting, sales and beyond.

Then you’ll discover how and why the advice monster doesn’t give you the authority you think and often sabotages your meetings.

Next Michael shares why helping your clients come to their own conclusions rather than giving advice is infinitely more powerful and how to create the best environment for sales and conversions. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn 8 brand strategy workshop facilitation techniques and skills to workshop like a pro. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have 8 branding workshop facilitation tips and techniques to run brand strategy workshops like a pro strategist. 

Although brand strategy workshop or branding workshops have been around in one form or another for many years, recently, they’re becoming increasingly important as a tool for client collaboration and brand strategy development.  

These strategy workshop facilitation techniques will help you to run your strategy sessions, exercises and activities with confidence and deliver your workshop like a pro. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to structure your brand strategy workshop and exercises to set the tone for branding success.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll know how to structure your brand strategy workshop & exercises for success.

First, you’ll learn what a brand strategy workshop is before we break down the importance of the branding workshop structure.

Then I’ll break down the three core stages of the workshop including pre-workshop prep, workshop delivery & post-workshop & deliverables

After breaking down the key stages of the strategy workshop we’ll look at the key brand strategy elements where you need to focus your exercises and questions which include brand substance, audience profiles, competitors, differentiation strategy & brand persona.

Finally we’ll cap the video off summarising what a brand strategy workshop is and when you know the output you need, you can get as creative as you like

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to multiply your revenue by transitioning from brand design services to brand strategy services with Brand Master Academy graduate and agency owner Denny Kurien.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll hear about Denny’s journey from the agency world to creating his own branding agency “Rayvn” in Toronto Canada.

Then you’ll discover how he transitioned the Rayvn agency from a brand design studio to a brand strategy agency helping next-level clients with his brand strategy process adopted from Brand Master Secrets.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn what a brand strategy workshop or branding workshop is and the process pros and cons.

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By the end of this episode, you’ll know what a brand strategy workshop or branding workshop is what they’re important and how they provide a platform for collaboration, understanding and belief.

This video will give you the base knowledge to understand how to run a brand strategy workshop

First, we’ll answer the question “What is a brand strategy workshop?” and how it’s designed to extract the perspectives and ideas from the brand leadership team.

Next, we’ll look at why they’re important for aligning the brand team and involving them in the process.

We’ll discuss how long a brand strategy workshop takes and who should attend the workshop from the brand strategist to the decision-makers of the brand.

Next, we’ll discuss the role of the brand strategist in the branding workshop before looking at the advantages and disadvantages of running a brand strategy workshop.

Then we’ll assess the difference between an in-person workshop vs a remote workshop before finally discovering the important role of brand stratregy exercises and questions.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn 15 branding principles for a powerful strategy to build and manage a brand to success 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have 15 powerful branding principles to guide you to becoming an effective brand strategist, manager, and leader. 

First, we’ll discuss how many businesses fall into the “lazy branding” trap of logos and visuals without addressing the factors that actually influence audiences. 

Then, one by one we’ll dive into the most critical branding principles. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what brand experience is and how to design it through experiential design, with Design Bridge ECD Tom Gilbert. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, Tom shares his journey to his Executive Creative Director role at Design Bridge in Shanghai. 

Then we discover the positioning strategy of design bridge and their target audience of global brands.  

Next, you’ll hear about the typical challenges of global brands and how Design Bridge uses strategy processes to uncover critical problems. 

Then we explore brand experience and experiential design as Tom discusses the importance of this overlooked brand strategy element. 

Next, you’ll learn how this top agency approaches experiential design to produce world-class results for their clients.  

Finally, Tom discusses his agency's brand strategy processes before sharing his top 3 tips to build effective brands. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn 8 brand communication strategy tips & techniques to shape your brand strategy and influence your audience. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

By the end of this episode, you’ll have 8 effective brand communication strategy tips and techniques. 

Tip 1: Segment Your Market 

Tip 2: Create Detailed Audience Personas 

Tip 3: Clarify Their Unique Challenges 

Tip 4: Agitate The Problem  

Tip 5: Speak Directly To Your Persona 

Tip 6: Use Stories To Align With Their Journey 

Tip 7: Lead With Personality 

Tip 8: Use A Messaging Framework 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/