Brand Master Podcast

Learn what a brand voice is and how to create a unique tone of voice for your brand message and personality.

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By the end of this episode, you’ll know what a brand voice is and how to create a unique brand tone of voice for your business or your clients.

First, you’ll learn what a tone of voice is and why it’s so important in delivering your brand message and connecting your brand with your target market.

Then, you’ll learn the role of familiarity in branding before you discover the brand tone of voice framework you can use for your agency processes and brand guide.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover 7 product branding examples from global brands including Levi’s, Apple, Nike, Coke, Ford, and more   

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By the end of this episode, you’ll have discovered 7 of the best product branding examples from some of the world’s most loved brands.      

You’ll learn what product branding is and why this is used as an effective brand strategy before we look at these product brand types and examples.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what product branding is, the difference between design and strategy, and the pros & cons of this approach.

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By the end of this episode, you’ll know what product branding is, how product brand strategy and product branding design differ, and the pros and cons of this approach. 

First, you’ll learn what product branding is and the difference between product branding vs corporate branding.  

Next, you’ll discover the difference between product branding design vs product branding strategy and why product branding is important with examples from Nike, Apple, McDonalds, Ford, and more. 

Then, we’ll dive into the product branding advantages and disadvantages to better understand when to use this effective strategy 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn about brand positioning strategies, workshops, and exercises from The Brand Positioning Workbook author Ulli Appelbaum.

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By the end of this episode, you’ll walk away with instantly applicable brand positioning techniques and exercises to help you differentiate the brands you build.

First, you’ll learn about Ulli Appelbaum's extensive experience working with top branding agencies such as BBDO and Leo Burnett as well as his award-winning work with brands including Harley Davidson, Nestle & P&G.

Then, Ulli shares his vast experience in brand positioning including

The creative brand positioning process, the 26 sources of brand associations, and how to alter your thinking to find unique opportunities, brand positions, and differentiation strategies.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to create a brand funnel model and template to raise brand awareness, increase brand funnel conversion, and create brand advocacy. 

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By the end of this episode, you’ll know how to create a brand funnel that works with this brand funnel model template and conversion strategy. 

First, you’ll discover what a brand funnel is and the stags of the brand funnel that make up the customer journey. Then we’ll dive into the brand funnel conversion strategy to help you raise brand awareness, and convert awareness into customers, and customers into loyal brand advocates with this 6-Phase brand funnel strategy. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what a brand funnel is, how it differs from a marketing funnel, and how this 6-stage conversion model creates brand advocates. 

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By the end of this episode, you’ll know what a brand funnel is, how the brand funnel model works, and how to use it to grow brand awareness, convert customers, and drive loyalty and advocacy. 

The brand funnel is a customer journey model that differs from both a sales funnel and a marketing funnel. The right brand awareness strategy and brand funnel analysis, can help brand leaders measure their brands' health and reputation and convert buyers into advocates. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to create a premium pricing strategy, establish your price point, and build a prestige or luxury brand. 

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By the end of this podcast episode, you’ll understand the factors to consider when creating a premium or prestige pricing strategy, and how to establish your premium price point in the market. 

First, you’ll discover what a premium pricing strategy is with a quick explanation and definition which I break down in detail with examples in my liked video below. 

Then you’ll discover the situations favorable to a premium pricing strategy and when to use it. 

Next, you’ll learn how to establish premium or prestige pricing and the tools you can use to achieve it.  

Finally, you’ll discover the factors to consider when it comes to your pricing strategy and whether or not a premium price point is right for your brand. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what premium pricing strategy (or prestige pricing) is with brand examples and strategy pros and cons. 

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By the end of this episode, you’ll know what a premium pricing strategy is, why to use it, the advantages and disadvantages as well as prestige pricing examples from Apple and Nespresso. 

First, we’ll answer the question “What is promotional pricing strategy?” with an explanation and definition before we explore the different reasons you might want to use this pricing technique. 

Next, you’ll discover the psychological impact of pricing and how it effects a brand’s perception in the market. 

Then we’ll dive into the premium pricing strategy pros and cons looking in detail at the advantages and disadvantages of each.  

You’ll then learn how both Apple and Nespresso have used this strategy to perfection before we look at the final considerations for using this pricing strategy. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how promotional pricing works with examples and types of strategies for discounts and sales. 

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By the end of this episode, you’ll understand what promotional pricing strategy is and how to use it with examples and types for explanation. 

First, we’ll answer the question “What is promotional pricing?” with a concise definition before we dive into the psychology of price promotions and how it affects 

Value Perception
Price Perception
Brand Perception
Brand Loyalty
The Fear Of Missing Out
The Gratification Of Purchase Success
Promotion Expectation
Promotion Addiction 

Then, we’ll dissect the different types of promotional pricing using examples to illustrate the methods of discounting used by brands. 

Finally, you’ll learn the questions you need to ask when considering whether or not a promotional pricing strategy will work for your brand.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what promotion pricing strategy (or discount pricing strategy) is, with examples, pros and cons.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll know what a promotional pricing strategy is and the advantages and disadvantages to using it 

First, we’ll answer the question “What is promotional pricing?” with a promotional pricing definition and the types of promotional pricing used by different industries. 

Next, you’ll discover the goal of promotional pricing and how it’s designed to boost sales, cash-flow and revenue. 

Then, we’ll look at the advantages of this discount pricing and then the disadvantages of using it. 

Finally, you’ll learn why you would want to use promotional pricing and the strategic factors that should be considered. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/