Brand Master Podcast

Discover your freelance branding career path options with a deep dive look at the brand designer vs brand strategist.

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First, we’ll explore how brand designers and brand strategists work together to build strategic brands before dissecting the difference between the graphic designer vs brand designer vs logo designer.

Next, you’ll discover the core brand designer responsibilities and tasks followed by the brand strategist responsibilities.

Then we take a deep dive into the brand strategist skills and compare them to the required brand strategist skills.

Next, we’ll uncover education requirements starting with brand designer qualifications followed by the brand strategist qualifications.

Finally, we get down to brass tax and salaries with an inspection of the brand designer's salary vs the brand strategist's salary.

By the end of this video, you’ll have a clear picture of two core freelance branding career path options to make a more informed decision for your branding career. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, we’ll jump into branding fundamentals by answering the questions “What is a brand?” and “What is brand-building?”. 

Then, you’ll discover the 3 pillars of branding; brand strategy, brand identity, and brand marketing. 

Then we’ll jump into the brand-building process from branding to marketing one step at a time. 

By the end of this brand strategy course, you’ll have the branding and marketing steps you need to build a brand for your business using proven brand strategy process steps. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In February 2022, on the eve of the Zapier rebrand launch, Russia invaded Ukraine. To avoid oppressive associations, their strategists had big decisions to make.

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First, Michael takes us on his journey from a pure-breed graphic designer to creative director and brand strategist at Zapier.

You’ll learn about the infamous Dropbox rebrand which Michael was part of and the lessons he learned from working with some big-name brand strategists.

Next, Michael breaks down the series of events throughout the Zapier rebrand and how the Russian invasion of Ukraine and the subsequent associated symbol of the war, brought the Zapier brand strategists back to the table to discuss brand associations and symbolism.

You’ll learn about the brand strategy questions that were asked to come to their decisions and how the solid strategic work previously produced, provided them with a working compass to make decisions with conviction.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

In this Brand Strategy 101 course, you’ll learn brand strategy fundamentals, processes, framework, elements, and deliverables.

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This 2022 crash course and brand strategy presentation will give you the foundational principles for building brands using creative strategy.

Specifically, we'll cover:

👉  brand strategy fundamentals

👉  brand strategy framework

👉  brand strategy process

👉  brand strategy deliverables

You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy, and brand strategy deliverables including audience personas, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling, and more.

Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what the STP marketing model is with segmentation, targeting & positioning examples and as a brand case study. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this video, you'll understand the STP marketing model and how it attracts new customers through segmentation, targeting and positioning, 

First, we'll answer the question "What Is STP Marketing" with the three-step model of segmentation, targeting & positioning. 

Next, you'll learn the benefits of the STP Marketing Model as well as the STP marketing steps framework to execute the process. 

Finally, we'll look at an STP marketing case study with an example from the Tesla brand. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to reposition a brand with the 6-step brand strategy process.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this video, you’ll have a 6-step repositioning strategy process you can use to reposition your brand or your client’s brand.

First, we’ll answer the question “Why reposition a brand?” and explore the fundamental strategic reasoning, including 

Evolving markets,
Change in target audience,  
Change or growth in the product portfolio,
Signal a new approach & era,

Next, we’ll dive into the 6-step repositioning strategy process 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what brand repositioning is in marketing with top brand strategy examples.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this video, you’ll understand what a brand repositioning strategy is and why it;’s so important.

First, we’ll answer the question “What is brand repositioning” with a definition and explanation.

Next, we’ll discuss why brand repositioning is so important as well as the advantages and disadvantages of this strategy.

Next, we’ll look at some of the most successful brand repositioning strategies including Taco Bell, Old Spice, and MailChimp.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover 7 Best Brand Voice Examples and Tones from some of the most memorable and unique brands in the world. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this video, you’ll discover 7 brand tone-of-voice examples from some of the most memorable brands in the world… 

First, you’ll discover what a brand’s tone of voice is and how it’s used to make brands feel familiar. 

Next, you’ll learn the difference between brand voice vs brand personality and how they’re used together to make a brand feel human. 

then we’ll dive into the 7 best brand voice examples you can learn from.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to define your brand DNA with strategy tools from award-winning brand strategist Peter Wilken, author of Dim Sum Strategy.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett, and Ogilvy.

Then, we dive straight into what brand strategy is and how important it is to building strong brands.

Next, we explore what brand DNA is, how it provides clarity and meaning, and how it aligns all brand stakeholders.

Then Peter reveals his brand DNA process for working with clients along with his favorite brand strategy tools which he covers in his book “Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands”

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have the processes to research your target audience, understand your market, and create more effective buyer personas.

First, you’ll hear how Rand Fishkin built an SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals.

Then, Rand shares his perspective on the importance of customer research and audience intelligence.

Next, we’ll explore the strengths and weaknesses of traditional vs modern market research.

Then you’ll learn how to analyze the market beyond demographics and psychographics to find unique insights you can actually use for your marketing.

You’ll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research.

Finally, Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/