Brand Master Podcast

Learn what consumer behavior is and how to influence it to increase sales and brand growth.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

When is comes to making buying decisions, it’s logical to think we all weigh up the pros and cons to come to a logical reason to buy. 

But it doesn’t happen that way. Which is why your brand of car is different your friend’s and your brand of TV is different to your neighbour’s.  

Our primitive brains are constantly processing information at lightning speed and each person processes information differently. 

Most buying decisions are made in the sub-conscious mind and there are 5 Powerful Factors Influencing Consumer Behavior. 

In this article, you’ll learn what they are and how to use them to influence your audience and grow your sales. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to create a world-class design agency using brand strategy with the SNASK creative directors.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, SNASK Creative Directors Freddy & Erik take us back to how they started their design agency and how to get your first branding and design clients.

Next, you’ll learn how you can find your market position organically and how to overcome imposter syndrome as a brand strategist.

Then, you’ll learn how world-class agencies market their business as well as techniques for filtering out the wrong clients.

Next, you’ll learn about the SNASK brand strategy process and why brand strategy has become so important.

Finally, Freddy and Erik discuss why brand strategy workshops are so important and what they would do now to start a branding agency from scratch.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what verbal identity is and how to create a compelling voice for your brand with bestselling author of Strong Language Chris West.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll learn what verbal identity is and how it relates to branding, brand strategy, and marketing.

Next, you’ll learn why verbal identity is becoming so important and the components or elements that make up a brand's verbal identity.

Then we’ll discuss the role of copywriting in verbal identity and brand communication and how a verbal identity guide can keep the brand experience consistent.

Finally, you’ll learn about the levels of verbal identity, the role of personality in the brand voice, and a professional verbal identity process for your agency.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions.

First, we’ll answer the question “What is consumer behavior?”, before we look at a quick overview of the 5 most influential buying decision factors which include:

Psychological Factors
Social Factors
Cultural Factors
Economic Factors
Personal Factors

Then, one by one, we’ll go through each of these core decision-making factors and the sub-factors of each.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Discover the best market mapping template to map a powerful brand position for your business or your client’s.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have the best positioning map template to help you to uncover a solid brand positioning strategy for your own brand or your client’s

First, you’ll learn what market mapping is with a simple definition and breakdown of this effective brand positioning tool.

Next, you’ll learn how brand strategy processes and systems produce the best results before we dive into a step-by-step market mapping process that you can use as an agency, brand strategist or brand leader.

Follow these steps to map your competitive landscape and uncover gaps and opportunities for your differentiation strategy and brand position.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

What market mapping is in marketing and how to use this positioning map to position your brand effectively. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, we’ll answer the question “What is market mapping?” so you can understand this tool to map the competitive landscape for effective competitive analysis. 

Next, you’ll learn why market mapping is important and why not doing it effectively can lead to missed opportunities. 

Then, we’ll look at the pros and cons of market mapping with the advantages and disadvantages of using this brand positioning tool.  

Then, you’ll discover examples of market mapping variables and how the right combination can uncover gold. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn effective business strategies for agencies, creatives, and freelancers with “Brutally Honest” author, Emily Cohen.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

In our chat on the Brand Master Podcast, Emily Cohen, author of “Brutally Honest: No Bullshit Strategies To Evolve Your Creative Business”, shares business strategies for creatives.

First, you’ll learn how clients are like children and how to set boundaries for the relationship.

Next, you’ll discover agency strategies to show your value with key principles before learning the best questions to ask prospects and clients to grow your agency.

Then, Emily Shares her thoughts on how to transition from execution only to strategy, how to position yourself, and how to charge more in modern markets

If you want to learn business strategies to grow your creative, freelance or agency business, then don’t miss my chat with Emily Cohen on the Brand Master Podcast.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to become a branding coach with this step-by-step guide and train your clients to be effective brand leaders.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have a step-by-step guide to become a branding coach so you can better help your clients to not just build a brand to come effective brand managers.

First, we’ll answer the question “What is a branding coach?” and clear up exactly what they do and how they help to build brands.

Next, we’ll look at the evolution of this role and how important influencers such as Gary Vaynerchuck and Tony Robins have had on highlighting the importance of brands.

Then, you’ll learn how educated branding clients are more aware about what they need and are much easier to work with.

Then, you’ll discover how to become a branding coach as we dive into the step-by-step process you can follow.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn what a personal branding coach and business branding coach is and how they develop effective brand leaders. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll know what a branding coach is, what they do and why they’re growing in demand. 

First, we’ll answer the question “What is a branding coach” before we explore how and why they have emerged through a growing demand from savvy entrepreneurs and brand leaders. 

Next, you’ll discover why this new wave of entrepreneurs and solopreneurs want more control over the brands they’re building and exactly what they’re looking for. 

Next, you’ll learn what a branding coach does and how they train and prepare brand leaders to achieve competitive results with their brands. 

Then, we’ll looks at the difference between a brand strategist vs branding coach, and the significant nature of this difference before looking at the future of this evolving branding coach role. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Learn how to position your creative agency to attract better leads and clients with 7-figure agency owner Mark Drager. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have top agency techniques to attract hiugh quality leads and clients for your branding or creative business. 

First you’ll discover the power of positioning in attracting the right leads and then, how to convert those leads so you can get more agency clients.

Next we’ll dive into modern agency strategies to and brand strategy processes used by Mark’s 7-Figure agency. 

If you want to learn how to raise your rates and get more quality clients, don’t miss this episode of the brand master podcast.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/