What makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and marketing. They break down the essentials of brand-building, explaining why it's crucial not only for businesses but also for personal career growth.

Steven and Marisa reveal why defining a brand’s purpose and promise is key to making it memorable and effective, offering actionable strategies for crafting a brand that stands out in any field. Together, they explore the “four P’s” of branding—Product, Pricing, Place, and Promotion—and discuss how each element contributes to a powerful brand identity. Whether you're an entrepreneur aiming to build your business or an individual navigating your personal career journey, this episode provides an essential guide to branding as a tool for lasting impact.

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