Sonya Olds Som is the Global Managing Partner at Diversified Search Group, a leading executive search firm. As the leader of the group's Legal, Risk, Compliance & Government Affairs practice, she leads searches for C-Suite and board members with compliance expertise across industries.

Sonya is a member of several significant organizations, including the American Bar Association, National Bar Association, Hispanic National Bar Association, Metropolitan Black Bar Association, and the National Asian Pacific American Bar Association. She is a visionary leader committed to creating a more inclusive and equitable future for organizations across industries.

In this episode…

The legal profession often fills with people who are laser-focused on their practice at the cost of personal branding. It is not until much later that they realize their mistake, missing out on valuable time they could have spent building their brand. The other common mistake is a lack of authenticity. This combination can lead to underdeveloped, uniform legal professionals that fail to stand out.

Sonya Olds Som is an experienced attorney who works with multiple organizations and search firms. Her work brings her into contact with budding legal professionals and established veterans. It gave her a unique personal brand and a keen perspective on how to develop others as well. Let's dive into Sonya's valuable insights on personal branding and the legal industry.

In this episode of Branding Room Only, Paula Edgar sits down with Sonya Olds Som, a Global Managing Partner at Diversified Search Group, to discuss personal branding and the legal profession. They touch on common mistakes many people make and why business development is important for servicing attorneys. Sonya also talked about the crucial dos and don’ts of networking and brand development, emphasizing the importance of authenticity and one element that should never be compromised.