BRAVE COMMERCE

By Adweek

MikMak Founder & CEO Rachel Tipograph and Profitero’s President S... more

4.9

109109 ratings

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FAQs about BRAVE COMMERCE:

How many episodes does BRAVE COMMERCE have?

The podcast currently has 285 episodes available.

BRAVE COMMERCE episodes:

April 18, 2022 Surabhi Pokhriyal and Barry Bruno of Church & Dwight Co. on unifying sales and marketing, hiring and recruiting, and cross-functional collaboration
Surabhi Pokhriyal, Chief Digital Growth Officer at Church & Dwight, joins hosts Rachel Tipograph & Sarah Hofstetter for a second time on the podcast, this time with Chief Marketing Officer, Barry Bruno. Together, they share how their experience in various fields (marketing, supply chain, sales) have shaped their approach to business. Barry talks about the process of developing a role that had not formerly existed at the company. Surabhi explains how she took the initial job description and helped develop it to best fit the advancement of the business. They also discuss how Church & Dwight unified sales and marketing and optimized their eCommerce strategy for success.
Hosted on Acast. See acast.com/privacy for more information.
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22min
April 11, 2022 Kara Rousseau of Walmart Connect on organic omnichannel strategy, connecting with customers, and integrating commerce into content
Kara Rousseau, VP of Marketing at Walmart Connect, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss best practices for developing omnichannel marketing strategies. Kara explores the significance of creating “customer moments” in eCommerce, aligning brand and marketing strategies with the customer at the right point in the shopping journey, and connecting content and commerce.
Hosted on Acast. See acast.com/privacy for more information.
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22min
March 21, 2022 Channan Sawhney of Johnson & Johnson on global eCommerce, assortment strategies, and the future of eCommerce
Channan Sawhney, Director Global eCommerce at Johnson & Johnson, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss global eCommerce. Channan shares her expert opinion on assortment strategies for large eCommerce brands and discusses the practice of maintaining and building global retailer relationships. Further, they talk about the evolution of the eCommerce ecosystem, the role of the government’s investment, and the importance of AI, digital payments, and instant delivery.
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17min
March 17, 2022 Chris Perry and Oskar Kaszubski of firstmovr on modern innovations in retail, CPG eCommerce, and driving a company with storytelling and passion
Chris Perry, Chief Learning Officer, and Oskar Kaszubski, Chief Growth Officer of firstmovr join hosts Rachel Tipograph & Sarah Hofstetter to discuss the importance of innovation in the retail industry. They speak on the benefits of client and global partner networking. Chris and Oskar recall their extensive experience in the CPG and retail industry and how willingness to adapt, storytelling, and passionate leadership leads to great business.
Hosted on Acast. See acast.com/privacy for more information.
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21min
March 07, 2022 Pam Kaufman of Paramount on adapting IP to consumer goods, utilizing new social channels, and leading a major brand
Pam Kaufman, Paramount’s President, Global Consumer Products and Experiences, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss the evolution of consumer products. In this episode, they talk about the IP-to-consumer goods pipeline, the metaverse, NFTs, and livestreaming. Pam also shares what she’s learned about leading a major brand. (Note: Since recording this interview, ViacomCBS has rebranded as Paramount.)
Hosted on Acast. See acast.com/privacy for more information.
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25min
February 15, 2022 Tony Navin of Kraft Heinz on brand and retailer interrelationships, and data-informed decisions
Tony Navin, Head of eCommerce, International at Kraft Heinz sits down with BRAVE COMMERCE hosts Rachel Tipograph & Sarah Hofstetter to talk about global eCommerce. In this episode, they discuss the importance of interrelationships between brands and retailers. Navin speaks to his experience in scaling startups and the value of applying the startup mentality to the corporate world. Additionally, they talk about how insights and data inform successful business decisions.
Hosted on Acast. See acast.com/privacy for more information.
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18min
February 08, 2022 Tillamook’s Priya Shenoy on developing a challenger mindset to master the shopper’s mindset & promote a culture of diversity in thought
Priya, Sarah & Rachel discuss the value of putting the shopper first. As traditional acquisition playbooks become less successful, how can DTC brands understand where their shoppers are discovering products, and how they behave on these sites? Priya Shenoy, Director Shopper & Customer Marketing at Tillamook, discusses developing a challenger mindset - think deeply about your priorities & making choices to drive true impact - to understand the behaviors of your shoppers & preparing for future trends. She also describes the importance of a connected commerce & omnichannel mindset, and how to create a culture of diversity & inclusion.

Hosted on Acast. See acast.com/privacy for more information.
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20min
January 24, 2022 Unilever’s Eric Lucari on integrating eComm at a large CPG & the value of leaning into sustainable shopping
Eric Lucari, Global Amazon Team Lead, has an impressive eight year career at Unilever, with experiences from working on the frontlines of their Amazon sales business to jumping into eCommerce all the way back in 2016. Today, he shares how his Amazon team works alongside other retail teams & three keys to success at a digital CPG. He also dives into the importance of sustainability - its future growth, how to appeal its benefits to consumers, and why now is the perfect time for more brands to lean into sustainable shopping.

Hosted on Acast. See acast.com/privacy for more information.
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20min
January 18, 2022 Coty’s Kevin Shapiro on the latest beauty trends & innovating your strategies toward what the consumers want
Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs.

Hosted on Acast. See acast.com/privacy for more information.
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22min
January 10, 2022 Lenovo’s Carlo Savino on what you can control during unprecedented supply chain issues
Carlo Savino, Vice President of Americas eCommerce at Lenovo, shares how to maintain a positive customer experience during supply chain issues in the consumer electronics industry. Gaining updated visibility into inventory with effective data streams & tools can help you set realistic expectations with customers so you are not overpromising and under delivering. Constant communication with your customers & insight into your supply chain logistics is key to success during these challenging times. Carlo also shares how to keep up employee morale in the midst of the great resignation.

Hosted on Acast. See acast.com/privacy for more information.
...more
18min

FAQs about BRAVE COMMERCE:

How many episodes does BRAVE COMMERCE have?

The podcast currently has 285 episodes available.

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