CMO of Heineken USA Jonnie Cahill discusses the importance of maintaining consistent brand values and messaging during times of change. He also talks about the recent blurring of lines between CPG categories, and how your brand can take advantage of this liberating power to become more consumer centric. Lastly, Jonnie advises how to use positioning, content and tone of voice in eCommerce to communicate why your brand deserves its premium price point. 

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Malena Higuera, GM at Urban Decay (previously GM at L'Oreal) discusses how the beauty industry adapted it's traditional in-store strategies for digital. She also speaks to how Urban Decay conveys a strong brand identity of inclusion and individuality, using their own field team as the center of their marketing strategies. Malena advises on how to use DTC eBoutiques as an educational destination for your consumers to drive conversion on retailer websites. 

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CMO of Walgreen's Boots Alliance Krisof Neirynck discusses how his company has kept up with massive change and expansion by keeping their clarity of purpose as a healthcare provider. He gives advice on how to navigate a brand portfolio that pleases your customers and is respectful to brands. Krisof also helps to clarify the line between privacy and personalization as a retailer. Lastly, he closes with a powerful story of bravery in fighting racism as a train guard in Europe. 

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CMO of Petco Tariq Hassan discusses Petco's recent emphasis on being a health and wellness provider for pets as it serves more consumers entering the category during the pandemic. He also discusses how Petco capitalized on other retailers' out-of-stock issues, and adjusted their strategies to meet the growing demand for pet care. Lastly, he describes how Petco is using data to develop more personalized consumer experiences and enter the retail media space. 

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Walmart's Whitney Cooper, Director of  Omnichannel Transformation and Acceleration, discusses building connection and efficiency between all teams across a large company, from media advertising to Walmart Connect, to better the relationship with customers and suppliers. She offers advice on how suppliers can form strong with Walmart, and how they too can unify their teams to be a more successful supplier. Lastly, she dives deep on Walmart's data strategy -- how they company is using it to create new, valuable solutions for customers, advertisers and SMB businesses through data. 

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Dress for Success Chief Program Officer Jeanette Duffy joins a special live show with BRAVE COMMERCE hosts Rachel and Sarah for International Women's Day. The episode celebrates the brave and talented women in eCommerce and marketing while shining a light on their successes and discussing the challenges that many women still face today at work. Hear questions from the audience including commentary from Diana Haussling, Vice President at Colgate-Palmolive, Yin Woon Rani, CEO of MilkPEP, and Priya Shenoy, Head of Marketing Growth Strategy at Nestlé Waters. 

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Central Garden and Pet CEO Tim Cofer and CMO Mike McGoohan describe how they have executed a brand centered around nurturing happy and healthy homes for over 40 years to become the market leader in the garden and pet industries with over 65 high-quality brands. The duo discusses how they are executing strategies to build innovative, digital-centered brands for the future of the pet and garden industries. Learn how they kept up with increased demand and the shift to eCommerce over the past year.

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CEO of Post Holdings Howard Friedman joins the show to share his experience in building a new culture across one of the worlds largest CPG holding companies. He talks about the importance of defining a change agenda, why he only strives to be right 80% of the time and why he gives employees the ability to make original mistakes. You'll also hear how Post navigated the explosive growth of eCommerce in the past year and the test and learn behaviors that allowed them to be so successful. 

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Former WSJ Journalist and author of new release Power Mom's Joann S. Lublin describes the key findings from her book and explains what happens behind the scenes for working moms. Lublin interviewed 86 female executives, including BRAVE COMMERCE'S very own Sarah Hofstetter, to discover how far women have come in improving the status of working moms, and how far do we still have to go. She also shares her own brave experiences as one of the first female reporters at WSJ.  

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CMO of Penguin Random House Sanyu Dillon gives her insight on new growth in the book industry, and how the discovery process for books has changed with the surge of eCommerce. She also discusses how pop culture has influenced the type of content that is created and becomes popular, and how this impacts the promotional process for books. Lastly, Sanyu shares an inspiring story on the bravest thing she's ever done. 

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