BRAVE COMMERCE

By iHeartPodcastsBusiness Marketing Management

BRAVE COMMERCE episodes

February 08, 2022 Tillamook’s Priya Shenoy on developing a challenger mindset to master the shopper’s mindset & promote a culture of diversity in thought
Priya, Sarah & Rachel discuss the value of putting the shopper first. As traditional acquisition playbooks become less successful, how can DTC brands understand where their shoppers are discovering products, and how they behave on these sites? Priya Shenoy, Director Shopper & Customer Marketing at Tillamook, discusses developing a challenger mindset - think deeply about your priorities & making choices to drive true impact - to understand the behaviors of your shoppers & preparing for future trends. She also describes the importance of a connected commerce & omnichannel mindset, and how to create a culture of diversity & inclusion.

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20 min
January 24, 2022 Unilever’s Eric Lucari on integrating eComm at a large CPG & the value of leaning into sustainable shopping
Eric Lucari, Global Amazon Team Lead, has an impressive eight year career at Unilever, with experiences from working on the frontlines of their Amazon sales business to jumping into eCommerce all the way back in 2016. Today, he shares how his Amazon team works alongside other retail teams & three keys to success at a digital CPG. He also dives into the importance of sustainability - its future growth, how to appeal its benefits to consumers, and why now is the perfect time for more brands to lean into sustainable shopping.

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20 min
January 18, 2022 Coty’s Kevin Shapiro on the latest beauty trends & innovating your strategies toward what the consumers want
Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs.

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23 min
January 10, 2022 Lenovo’s Carlo Savino on what you can control during unprecedented supply chain issues
Carlo Savino, Vice President of Americas eCommerce at Lenovo, shares how to maintain a positive customer experience during supply chain issues in the consumer electronics industry. Gaining updated visibility into inventory with effective data streams & tools can help you set realistic expectations with customers so you are not overpromising and under delivering. Constant communication with your customers & insight into your supply chain logistics is key to success during these challenging times. Carlo also shares how to keep up employee morale in the midst of the great resignation.

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19 min
December 30, 2021 Heaven Hill Brands CMO Kate Latts on how to keep longstanding family owned business relevant & innovative
Heaven Hill Brands has been in Kate Latts’ family for three generations, founded by her grandfather in 1935. Now, as CMO, Kate discusses how the brand has stayed relevant throughout it’=s 85+ years of business, especially in this new eCommerce space. Kate dives the foundation of a successful brand: authenticity, relationships & being nimble. She also shares how Heaven Hill has continued to innovate by sticking to their most successful products, and acquiring new companies to expand & fulfill their portfolio.
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23 min
December 21, 2021 Henkel’s Laura Hyland on building, growing & educating an eCommerce team from the ground up
Laura Hyland shares the valuable lessons she has learned throughout her impressive 16 year journey at Henkel. As the Vice President of eCommerce US, Laura explains how she built an eCommerce team & strategy from the ground up. She shares the building blocks for success in implementing and supporting eCommerce at a large CPG company. These include bringing the C-suite on board, identifying the necessary resources for your strategy, and integrating your eCommerce team back into your organization.
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24 min
December 14, 2021 Staying relevant in consumer dynamics with Sabra Dipping Company's CEO Joey Bergstein
This is a pre-recorded session from ADWEEK's CommerceWeek in collaboration with BRAVE COMMERCE. In this episode, Joey discusses how eCommerce has fundamentally changed Sabra over the last two years, and where he sees consumer behavior going in the near term.
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17 min
November 23, 2021 Campbell’s Stephen Chriss on evolving your toolbox to elevate your structure, strategy & shopper experience
Stephen Chriss, Vice President, Digital Commerce & Omni Shopper Marketing at Campbell’s Soup Company, shares how brands expand their toolkits to keep up with the constantly changing digital and shopping landscape. Stephen explains the value in “speaking in one voice” to your consumer as you connect your omnichannel experience. Lastly, he debunks and redefines the buzzword “shopper” - and even advises brands on using supply chain as a growth opportunity!
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21 min
November 20, 2021 Nuun Hydration's Ingrid Cordy on attracting the mass consumer while staying true to your brand
Ingrid Cordy, Head of Digital & eCommerce at Nuun Hydration, analyzes how health & wellness categories have skyrocketed recently, and how this sector is evolving as the world starts to normalize. She also discusses Nuun's recent acquisition by Nestle, and maintaining your brand identity and value while still relating to mass consumers and reaching national distribution level.
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20 min
November 15, 2021 Colgate’s Dana Medema on building trust among your consumers and your own internal teams
After almost 20 years of experience at Colgate-Palmolive, Dana Medema discusses what she has learned throughout her extensive experience in the industry. Dana, Vice President & General Manager, Oral Care, discusses what changes she has seen in the category over the years, as well as how to build trust as the fabric of your brand. She also explains the importance of being an emphatic, trustworthy leader, emphasizing the value in simple & concise communications. Dana also advises fellow leaders on how to build a cohesive, collaborative team in the virtual work life.
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20 min