BRAVE COMMERCE

By iHeartPodcastsBusiness Marketing Management

BRAVE COMMERCE episodes

August 04, 2021 Nestle’s Neel Arora discusses building longstanding strategy post the eCommerce penetration burst
Neel Arora, newly deemed Global Head of eCommerce at Nestle, has gained an impressive expertise in the eCommerce industry across regions, industries & retailers. Using his experience, Neel advises brands on where to invest & focus their longterm strategies to fulfill effectively balance profitability with consumer needs. Specifically, he discusses the value in of “Q-Commerce”, educating organizations at scale, & making decisions quickly and effectively.

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22 min
July 28, 2021 Carolyn Brown of ABInBev on innovation and inspiration in the beer & spirits industry
Carolyn Brown, Head of eCommerce at AB InBev, discusses how her company is innovating in both new products and marketing strategies to inspire purchase opportunities in their target audiences. More specifically, she addresses how brands can play-to-play in the alcohol space in-store and within online marketplaces to drive points of interruption. She also advises brands on new product launches, adjusting promotion for seasonality and region-targeting, and her predictions for the evolution of eComm in the alcohol space.
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22 min
July 21, 2021 The J.M Smucker Company’s Charlene Zappa on integrating consumer behavior into every step of your brand’s strategy
Charlene Zappa, Senior Vice President of Integrated Consumer Experience & Growth at The J.M Smucker Company, discusses how her brand has integrated consumer behavior into every aspect of their strategy, from advertising to organizational team structures. A main component to this focus is a full-funnel retail media advertising approach, including integrating retail media across the entire organization to help form intuitive decisions about positive consumer experience. Lastly, Charlene advises brands in the pet industry on potential challenges as pure play companies gain traction.
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24 min
June 30, 2021 Founder and CEO of Hint, Inc. on developing the qualities of a successful entrepreneur
Kara Goldin, Founder and CEO of Hint Inc. and author of the book Undaunted, discusses the determination, passion and strategies of the most successful entrepreneurs. She describes how she became an “accidental entrepreneur” by following a passion to solve a problem and fill a need for consumers, and ended up launching a new category of beverages. Specifically, she describes how she started her eComm strategy on Amazon, which ultimately led the development of her DTC business. Lastly, she describes how to use your DTC business to form a stronger connection & dialogue with your consumers to better understand their needs.

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24 min
June 21, 2021 Spin Master's Laura Henderson on the explosive growth of the toy industry
As the first guest from the toy industry, EVP of Marketing at Spin Master Laura Henderson, discusses the explosive growth and innovation in 'Toys & Games' during the pandemic and predicts a promising future. She also advises how to stay on top of the strongest toy trends, and how they vary around the world across all ages and demographics.
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26 min
June 15, 2021 Gopuff's Daniel Slotwiner on following the data to find success
VP of Measurement and Insights & PPM at Gopuff Daniel Slotwiner discusses how Gopuff is using data to follow and build ROI. He also explains how Gopuff is building out their new retail media business, sharing success strategies around attracting more brands to the platform. Lastly, he advises retailers on ways to break through the clutter and form stronger partnerships with big brands.
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21 min
June 07, 2021 Conagra's DeLu Jackson on winning share of stomach
Rachel and Sarah discuss competitor blind spots and broadening peripheral vision. Vice President of Precision Marketing at Conagra Brands, DeLu Jackson defines what "share of stomach" is as a metric and diversifying talent in the eCommerce workspace.
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27 min
June 02, 2021 CEO of MilkPEP Yin Woon Rani in the leap from marketing to CEO
CEO of MilkPEP, the brand behind the famous Got Milk! campaign, discusses the value in having a deep understanding of the consumer when leading a company. She also addresses how to embrace your individuality and promote a culture of diversity, inclusion and empathy. More technically, she advises brands no finding the right niche of marketing for their product - balancing foundational use cases, capitalizing on trends and the use of influencers. Lastly, she leaves us with tips to being a successful CEO.
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21 min
May 24, 2021 Author Brad Stone on the power of Amazon's advertising platform
Brad Stone discusses his latest book release Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. He shares insight on Amazon’s foray into technology-led search advertising, particularly sponsored products and why Amazon may be under more scrutiny than competitors for using data to make private label competition.
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25 min
May 16, 2021 The power of social for brand building with eos Products CMO Soyoung Kang
CMO of eos Products Soyoung Kang discusses how eos has learned to relate and speak to Gen Z through social media. She shares the value in using social for storytelling, customer service and as a store front -- relying on these elements to create a strong foundation for your brand identity. Lastly, she explains how eos capitalized on their most recent viral TikTok fame!
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28 min