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Surabhi Pokhriyal and Barry Bruno of Church & Dwight Co. on unifying sales and marketing, hiring and recruiting, and cross-functional collaboration
Surabhi Pokhriyal, Chief Digital Growth Officer at Church & Dwight, joins hosts Rachel Tipograph & Sarah Hofstetter for a second time on the podcast, this time with Chief Marketing Officer, Barry Bruno. Together, they share how their experience in various fields (marketing, supply chain, sales) have shaped their approach to business. Barry talks about the process of developing a role that had not formerly existed at the company. Surabhi explains how she took the initial job description and helped develop it to best fit the advancement of the business. They also discuss how Church & Dwight unified sales and marketing and optimized their eCommerce strategy for success.
Hosted on Acast. See acast.com/privacy for more information.
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By Adweek
4.9
107107 ratings
Surabhi Pokhriyal, Chief Digital Growth Officer at Church & Dwight, joins hosts Rachel Tipograph & Sarah Hofstetter for a second time on the podcast, this time with Chief Marketing Officer, Barry Bruno. Together, they share how their experience in various fields (marketing, supply chain, sales) have shaped their approach to business. Barry talks about the process of developing a role that had not formerly existed at the company. Surabhi explains how she took the initial job description and helped develop it to best fit the advancement of the business. They also discuss how Church & Dwight unified sales and marketing and optimized their eCommerce strategy for success.
Hosted on Acast. See acast.com/privacy for more information.
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