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Brawl Stars to the Moon? A monetization deepdive! GameMakers x 2.5 gamers crossover
This is no BS gaming podcast 2.5 gamers x Gamemakers crossover session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric, Joseph Kim, Ken Landen
Youtube: https://youtu.be/NIPb2gKeFiw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
03:00 Performance of Brawl Stars
06:00 Product Overview and Gameplay
12:00 Monetization and Economy Management
19:00 Brawl Pass and Revenue Verticals
25:00 Hypercharges and Progression
31:53 Monetization and Economy
37:11 Social Features and Game Modes
41:26 Ad Tech and Rewarded Videos
45:17 Optimizing Offers and Personalization
50:09 Event Structure and Season Quest Cadence
52:32 Additional Power Layers and Hypercharges
55:30 User Acquisition and Marketing Channels
01:03:25 Recent Spike and Structural Changes
01:05:04 Live Ops Changes and Team Expansion
01:06:40 Long-Term Outlook and Baseline Expectations
03:00 Performance of Brawl Stars
06:00 Product Overview and Gameplay
12:00 Monetization and Economy Management
19:00 Brawl Pass and Revenue Verticals
25:00 Hypercharges and Progression
31:53 Monetization and Economy
37:11 Social Features and Game Modes
41:26 Ad Tech and Rewarded Videos
45:17 Optimizing Offers and Personalization
50:09 Event Structure and Season Quest Cadence
52:32 Additional Power Layers and Hypercharges
55:30 User Acquisition and Marketing Channels
01:03:25 Recent Spike and Structural Changes
01:05:04 Live Ops Changes and Team Expansion
01:06:40 Long-Term Outlook and Baseline Expectations
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Some games on the radar are experiencing steady growth and stable revenue, while others are declining or struggling to gain traction.
The success of a game often depends on factors such as gameplay mechanics, updates, and the target audience.
Developers should consider diversifying their portfolio and exploring new genres to avoid cannibalizing their own games.
The performance of games can vary greatly, even within the same company or genre.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/ai-winning-creatives-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcome=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
View all episodes
By Lancaric.me
5
33 ratings
This is no BS gaming podcast 2.5 gamers x Gamemakers crossover session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric, Joseph Kim, Ken Landen
Youtube: https://youtu.be/NIPb2gKeFiw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
03:00 Performance of Brawl Stars
06:00 Product Overview and Gameplay
12:00 Monetization and Economy Management
19:00 Brawl Pass and Revenue Verticals
25:00 Hypercharges and Progression
31:53 Monetization and Economy
37:11 Social Features and Game Modes
41:26 Ad Tech and Rewarded Videos
45:17 Optimizing Offers and Personalization
50:09 Event Structure and Season Quest Cadence
52:32 Additional Power Layers and Hypercharges
55:30 User Acquisition and Marketing Channels
01:03:25 Recent Spike and Structural Changes
01:05:04 Live Ops Changes and Team Expansion
01:06:40 Long-Term Outlook and Baseline Expectations
03:00 Performance of Brawl Stars
06:00 Product Overview and Gameplay
12:00 Monetization and Economy Management
19:00 Brawl Pass and Revenue Verticals
25:00 Hypercharges and Progression
31:53 Monetization and Economy
37:11 Social Features and Game Modes
41:26 Ad Tech and Rewarded Videos
45:17 Optimizing Offers and Personalization
50:09 Event Structure and Season Quest Cadence
52:32 Additional Power Layers and Hypercharges
55:30 User Acquisition and Marketing Channels
01:03:25 Recent Spike and Structural Changes
01:05:04 Live Ops Changes and Team Expansion
01:06:40 Long-Term Outlook and Baseline Expectations
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Some games on the radar are experiencing steady growth and stable revenue, while others are declining or struggling to gain traction.
The success of a game often depends on factors such as gameplay mechanics, updates, and the target audience.
Developers should consider diversifying their portfolio and exploring new genres to avoid cannibalizing their own games.
The performance of games can vary greatly, even within the same company or genre.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/ai-winning-creatives-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcome=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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