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Industry veteran Jim Roach joins the show today. He details his career as a wholesaler and experience in sales leadership. We cover:

• The skills required to successfully manage a sales desk
• Identifying  & evaluating talent of successful internal/external wholesalers 
• Coaching internals into externals
• Using data to focus efforts on prospects within your territory
• "Behind the Scenes" story of relocating to Canada and building out a new sales team 
• Manager's perspective during a ride-along
• The host shares his expert knowledge of Canadian craft beers 

https://www.linkedin.com/in/jamesnroach/

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