The potential incorporation of TV ratings into the College Football Playoff (CFP) selection process has sparked debate about the future of college football. While no official decision has been made, the proposal raises concerns about prioritizing viewership over competitive merit.

Currently, the CFP selection committee considers factors like on-field performance, strength of schedule, and conference championships. Adding TV ratings introduces a new element that could significantly advantage teams and conferences with larger fan bases. Conferences like the SEC and Big Ten, which consistently draw higher viewership, would likely benefit, potentially receiving more automatic bids or higher rankings.

For a program like Iowa State, this shift could present challenges. While the Cyclones have shown they can compete with top teams, their media market and overall viewership numbers may not rival those of traditional powerhouses. In a system that weighs TV ratings heavily, Iowa State might find it more difficult to secure a playoff spot, even with a strong record.

This proposal raises concerns about fairness and equity within college football. It could create a system where the rich get richer, further widening the gap between major programs and emerging contenders. While TV ratings are undoubtedly important for the financial health of college football, prioritizing them in CFP selection could undermine the integrity of the sport and diminish the importance of on-field achievements.

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