What does it take to break free from the corporate grind, build multiple businesses with zero industry experience, and push your body to the absolute limit in some of the toughest endurance races on the planet? 

Today’s guest, Simon Dent, has done it all. From working as a solicitor in the City to promoting celebrity-packed nightclubs, to building some of the most successful marketing and publishing agencies in sport - Simon’s journey is anything but conventional. He’s also completed the Marathon des Sables, one of the toughest races on Earth, and is now on a mission to reduce plastic waste in the sports industry. 

In this episode, Simon shares the mindset shifts needed to leave a secure job, how endurance sport shapes elite entrepreneurs, and why most footballers go bankrupt - and how to avoid the same financial traps. If you want lessons in resilience, reinvention, and making your passion your business, this is one you can’t afford to miss.

Highlights:

• From City Lawyer to Mental Health Crisis
• Building Business: The Power of Surrounding Yourself With Experts
• How Ultra Running Became Therapy
• Business and Endurance: Lessons From Each World
• Marathon des Sables: Blood, Sweat and Friendship
• Save Our Souls: Creating Sustainable Sports Equipment
• Financial Education: Why Footballers Go Bankrupt
• The Brisbane to Sydney Run Challenge

Links:
Connect with Simon through Instagram: https://instagram.com/ultraentrepreneur

Connect with Simon through LinkedIn: https://www.linkedin.com/in/simon-dent-9509b728/

The 2025 Dallaglio RugbyWorks & British and Irish Lions Ultra Endurance Challenge: https://justgiving.com/page/ultra-endurance-challenge

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline