This week’s Breaking News covers one of the most important shifts happening right now across mobile gaming and ad tech.

Here’s what’s happening:

📉 Mobile gaming is stabilizing but growth is slowing

💰 Investment is dropping, consolidation is rising

📊 AppLovin is reshuffling leadership while expanding beyond gaming

🧹 Unity is officially killing IronSource and doubling down on its new ad stack

🤖 Meta is pushing toward fully automated AI-driven ads

⚖️ Meta and Google are hit with major legal verdicts around platform design

The industry is not shrinking. It’s evolving into a more efficient, more competitive system.

KEY TAKEAWAY

The easy growth phase is over. Now it’s about efficiency, automation, and execution.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA

Chapters

00:00 Intro: why this week matters

00:40 Mobile gaming Q1 reality check

02:00 AppLovin leadership changes

03:30 AppLovin expansion beyond gaming

04:40 Unity kills IronSource

06:00 Unity Vector strategy explained

07:10 Meta AI ad automation push

08:20 CPI spikes and algorithm update

09:00 Meta lawsuits and verdicts

09:50 Final takeaway

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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