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Brendan Kane is a viral growth genius whose Hook Point methodology has generated 60+ billion views, 100+ million followers, and over $1 billion in revenue for elite brands and A-list celebrities including Taylor Swift, Rihanna, and Jason Statham. Having overseen $200 million in marketing spend while working with MTV, Paramount Pictures, Disney, Fox, and Netflix, Kane pioneered YouTube's first influencer campaign in 2007 and proved his own system by generating one million followers in just 30 days. The bestselling author of "One Million Followers" and "Hook Point," Kane has tested over 150,000 content variations to crack the code of virality, establishing himself as the undisputed architect of digital influence who transforms brands and creators into viral phenomena in today's three-second attention economy.

➡️ Show Links

https://www.instagram.com/brendankane/

https://www.youtube.com/c/brendankane/ 

https://www.linkedin.com/in/brendanjkane/ 

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➡️ Talking Points

00:00 – Intro

01:36 – Why Anything Can Go Viral

03:28 – Cracking the Viral Formula

06:37 – Why Big Brands Fail at Social Media

09:46 – Unlearning Old Marketing Habits

15:28 – Making “Boring” Businesses Go Viral

19:53 – Social Media Tips for Introverts

22:45 – Sponsor Break

25:31 – The Truth About Reaction Content

27:13 – The Secret to Stopping the Scroll

29:59 – Does Shadowbanning Really Exist?

37:13 – Key Metrics for Beginner Creators

40:09 – Decoding Top-Performing Content

43:58 – Sponsor Break

46:50 – Building Emotional Connections Online

54:15 – Setting Up Social Media Success

1:00:08 – Paid vs. Organic: What Really Sells

1:01:28 – Spotting Real vs. Fake Engagement

1:02:54 – The Game-Changing Content Format

1:06:39 – Brendan’s Biggest Client Success Story

1:09:12 – Brendan’s Five Steps to Storytelling

1:13:19 – Brendan’s Final Advice

1:14:37 – Brendan’s #1 Lesson for His Kids