Over the past two decades, Bret Taylor has quietly helped shape the arc of Silicon Valley.

From co-creating Google Maps to steering Facebook, Salesforce, and OpenAI, he’s been behind some of the most consequential products in tech. Now, with his new company Sierra, he’s starting from zero—again.

In this conversation, Bret opens up about how founders navigate identity, why the best ideas often come from everyday friction, and how staying relentlessly focused can unlock real momentum in AI.

Guest: Bret Taylor, Co-Founder of Sierra

Chapters:
00:00 Trailer
00:49 Introduction
01:57 Saving OpenAI
09:15 Overwhelming yet capable of a lot
13:36 Father and founder
16:49 History is written by the victors
22:13 How you price matters
35:58 Stickiest piece of software
49:48 The first realtime social network
55:34 Facebook CTO who rewrote Google Maps
1:02:10 Least known, most impressive
1:11:39 The best way to predict the future
1:16:22 Most personally passionate
1:21:22 Currency of reputation
1:27:17 Away from work
1:28:35 Who Sierra is hiring
1:28:58 What “grit” means to Bret
1:29:18 Outro

Mentioned in this episode: Google Maps, Salesforce, OpenAI ChatGPT, Meta Facebook, X (formerly Twitter), Sam Altman, Elon Musk, Mark Zuckerberg, Google, Marissa Mayer, Excite, MSN, AltaVista, Amazon, Harvey, Airbnb, Coinbase, Apple, John Doerr, Cursor, Codeium Windsurf, Perplexity, xAI, Kleenex, Amazon Web Services (AWS), FriendFeed, Tumblr, Kevin Gibbs, Google Maps, Yelp, Trulia, iOS App Store, Blackberry, Facebook Messenger, Marvel Avengers, Slack, Quip, Leonardo da Vinci, Clay Bavor, Microsoft, Eric Schmidt, Alan Kay, Brian Armstrong, Brian Chesky, Shopify, SiriusXM, Patrick Collison

Links:

Connect with Bret Taylor

• X
• LinkedIn

Connect with Joubin

• X
• LinkedIn
• Email: [email protected]

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