The Interior Collective

Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce

01.13.2023 - By IDCO StudioPlay

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Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce

Episode Details. As an interior designer, how do you keep your doors open during times of uncertainty? The short answer: Diversify your revenue streams and always, always be willing to pivot. Walking us through this process is Bria Hammel, the creative director and CEO of Bria Hammel Interiors. After over a decade of business, Bria has become adept at finding ways to keep her studio thriving despite any hardships in the national economy. Full service design, complete furnishing projects, spec homes, designs for full neighborhood developments, design expert consultations, a digital store, a physical store, events, and product collaborations–Bria knows how to do it all and how to do it all really, really well.

In this episode, Bria Hammel and I discuss:

First steps in starting a business

Handling stress as a business owner

How to maintain a small but nimble team

How to conservatively approach times of economic uncertainty

Pivoting as a business owner

The process of opening an e-commerce shop

Commerce startup costs

Pop up shops as a way to test brick and mortar locations

E-design service opportunities and benefits

Design consultations

And more!

Mentioned in this episode:

SOFTWARE & SERVICES

Designer for a Day 

Custom Shopify Development

EOS: Entrepreneurial Operating System

Quick Books

NetSuite

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