Where in the buyer's journey is your advertising connecting with local, in-market shoppers? High in the funnel, could be wasteful. Mid-funnel? Could be a challenge to stand out. However, if you could target consumers in the "last mile" of their decision journey with effective, relevant video, imagine what could happen! I discuss that opportunity with Mark Conner from @Lotlinx today. 

Some podcast interviews have a narrow focus and others, like this one, can help all automotive dealers! You don't want to miss this conversation because the future of #automotive retail depends on dealership managers/owners listening and taking action. Put your dealership to the test and see if you are in the minority or majority. 

Remote retailing has been embraced by thousands of dealers and the changes in #automotive retail continue to accelerate. The missing piece to digital retailing is smarter, cost effective logistics and DRAIVER has a unique approach that will save dealers time and money. Learn about their AI driven logistics and the thousands of drivers that are on-demand in their system. This is a power conversations with Anthony Montiero that you will not to miss. 

Join me as I interview Matt and Erica about the new partnership that was just announced between Dealer.com and Widewail. This partnership will allow Cox Automotive to offer a more holistic local marketing strategy for dealers. Learn why reputation management and review acquisition strategies are even more critical for dealers investing in remote retailing. 

Join me for an exciting podcast interview with Steve Pearson, CEO of Friendemic and Denise Chudy, Chief Growth Officer as we discuss their exclusive focus on the automotive industry. As digital retailing evolves, online reviews integrated into to shopping process will be critical for dealers. Learn how @Friendemic is distancing itself from the competition through superior performance and innovation. 

Join me and Alex Snyder for a lively discussion on modern retail strategies and learn more about their technology platform that helps dealers engage consumers 2x-3x more than current competitors. Could this two-year-old startup show the entire automotive industry how to do #digitalretailing correctly? @FRIKINtech Illumiquote will also be participating in the digital retailing face-off at #AAAS2020 Livestream. Alex is confident that dealers will have one clear choice after seeing six platforms, head-to-head. 

Join me as I interview Dean Evans, CEO of FUEL, to discuss how digital video and advanced targeting is delivering outstanding results for dealers who want to gain market share. However, without precise targeting and exclusive placement, dealers are fighting an uphill battle to be seen. Learn about the platform and why Dean is confident that FUEL will stand out at the #AAAS2020 Livestream Face-Off Challenge. At the virtual conference, six digital video solutions will go head-to-head to allow dealers to shop for the best solution to meet their video marketing needs. 

CarNow will be one of the five companies that will be showcasing their technology and support strategies, head-to-head, with other digital retailing platforms to educate dealers at the AAAS Livestream Event in November. Join me for an enthusiastic conversation with Tim Cox on why remote retailing is here to stay and how @CarNow is outperforming other choices on the market. 

Dealers who are looking to create hyper-efficient and sales effective marketing campaigns need to leverage marketing automation. Client Command has accepted the challenge and will participate in the AAAS Marketing Automation Face-off. Learn why Jonathan's team is leading the marketplace with marketing Return on Ad Spend (ROAS). 

Join me for an active discussion on automotive retailing with Drew Delaware, Head of Marketing at @Gubagoo. Using conversational commerce and modern sales processes, dealers can experience a measurable lift in sales and customer satisfaction. Learn the strategies that are lifting sales nationwide.