Join me as I discuss Dealer Group Omni Hub with Guy Super and Gary Marcotte from @Outsell.  Dealer groups can now increase the Lifetime Value of their customer database and retention through group level marketing technology. Don't miss this powerful discussion on how multi-store groups can improve relevant marketing and increase sales opportunities immediately.

Join me as I sit down with Chip Perry, CEO of A2Z Sync to discuss the future of automotive retailing and how dealers can defeat the barbarians at the gate. Are automotive disruptors fearful of digital retailing or quietly laughing behind closed doors? What can dealers do now to improve their franchise viability over the next 3-5 years? Chip has some great insights and he will also be presenting a keynote address on March 17th at Modern Retailing, Simplified. 

Join me as I sit down with Justin DePasquale, VP of Sales at @CallRevu, to discuss the state of telephony and call quality inspection in #automotive retail. The company has big plans for 2021 with some major announcement coming at NADA. If your telephony infrastructure is outdated, you may want to get a jump on the competition and give them a call. 

Join me as I sit down with Gary Marcotte and Matt Kristos from Outsell to discuss how their technology and lifecycle marketing is delivering outstanding results for dealer groups with overlapping customers across many OEM brands. The days of siloed marketing are over and measurable savings can be realized through better marketing strategies pioneered by Outsell.  

Some dealers know how cost effective Bing advertising is for their business. For the most part, Microsoft had a low profile at #automotive conferences in years past. Get ready for some big changes and greater support for the auto dealer and agency community in 2021. Dealers should be speaking with their #marketing agency partners on how to integrate MS advertising to expand their market share and reach.  Join me for an exciting discussion with Nate Young today and get ready for their workshop at #AAAS2020. 

I'm so happy to announce that CarWars has integrated advanced marketing data from @Vistadash into their dealer reporting dashboards. The upgrade gives #automotive dealers unprecedented insights into marketing ROAS and how to measure success to sell more cars in a digital age. Join me as I get the details from Ford Kirk today! 

I sat down with James Rooke, General Manager of Effectv to discuss the latest opportunities for #automotive dealers who want to create omni-present video campaigns across all device screens in their local markets. Holistic video marketing which includes connected TV customers is more critical than ever so make sure you listen and take advantage of all the advances that @Effectv has to offer. 

Where in the buyer's journey is your advertising connecting with local, in-market shoppers? High in the funnel, could be wasteful. Mid-funnel? Could be a challenge to stand out. However, if you could target consumers in the "last mile" of their decision journey with effective, relevant video, imagine what could happen! I discuss that opportunity with Mark Conner from @Lotlinx today. 

Some podcast interviews have a narrow focus and others, like this one, can help all automotive dealers! You don't want to miss this conversation because the future of #automotive retail depends on dealership managers/owners listening and taking action. Put your dealership to the test and see if you are in the minority or majority.