Having a strong presence on social media isn’t just about physical structures, but about creating genuine connections that set the groundwork for success in the digital era. In this episode, we have Emma Tessler, founder of Ninety Five Media, reveal the construction CEO’s guide to building a strong social media foundation. Discover why diversifying your social media team, including field personnel, is crucial for authentic engagement. She also discusses how storytelling can set your construction brand apart and foster trust with your audience. Emma highlights the importance of crafting a diverse range of content buckets, promoting in multiple media forms, and more. Tune in now and learn how to maximize your presence! Buy Eric’s Book: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies – https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T Need an Executive Coach? Book in 10 Minutes to chat about how Eric can help: https://10minuteswitheric.youcanbook.me Ninety Five Media: https://ninetyfivemedia.co Instagram: https://www.instagram.com/ninety.five.media LinkedIn: https://www.linkedin.com/in/emmatessler Podcast: https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196  Learn how to create content that converts: https://ninety-five-media.mykajabi.com/mym

Brick By Digital Brick: A Construction CEO’s Guide To Building A Strong Social Media Foundation With Emma Tessler

Thomas Edison said, "Genius is 1% inspiration, 99% perspiration." 
This show interviews hard-working construction company owners and executives who share their wisdom, perspectives, and lessons learned from decades of experience bidding, planning, and building profitable projects. Topics include leadership, strategic planning, conflict resolution, niche identification, succession planning, talent management, business development, and business growth.

Industry expert, Eric Anderton also shares his insights about how construction company owners can increase project profit by improving communication, running productive meetings, and attracting, developing, and retaining talented leaders. 

Tune in each week and get practical inspiration for how to build people, projects, and profits. 

"I know of no genius but the genius of hard work." John Ruskin

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Management

Delving headfirst into the entrepreneurial world, where people struggle with maintaining passion, Entrepreneurial Operating System® (EOS®) and mistakes, trust issues vs. performance issues, being a great leader and a manager, and creating change rather than waiting for it to happen. Let’s take a careful look beyond the surface of the entrepreneurial world with Mike Paton and help others master the timeless disciplines and practical tools of the Entrepreneurial Operating System®. Mike Paton is a speaker, author, EOS® Implementer, and former visionary at EOS® Worldwide. Over the past fifteen years, he has dedicated every working day to assisting thousands of leaders worldwide in operating their businesses and leading better lives. He is the host of one of the top-rated podcasts, ‘The EOS Leader', and co-authored two books: ‘Get A Grip’ and ‘Process.’ Throughout the conversation, Mike shares his thoughts and knowledge on why entrepreneurs lose passion for their work halfway into the state of quitting, how a visionary differs from an integrator, and how figuring out what personality you prefer will benefit the organization. He makes it clear there’s a difference between trust issues and job performance issues and how to detangle one from the other. When you are a leader or a manager, you can’t ignore your responsibilities to your employees and wait for the change to happen. Clear communication between you as a leader and the employees is vital to continuing to work in harmony in the workplace. Wrapping up the conversation, Mike generously shares his thoughts on the importance of fulfilling the responsibilities of a leader and some advice for entrepreneurs who want to take their organization to the next level.   EPISODE HIGHLIGHTS [03:43] The Passion – The possibility of losing interest in your work as an entrepreneur due to mundane stuff.  [05:18] The difference between a visionary and an integrator. [10:22] Level 10 meeting – How a level 10 meeting can help the visionary to figure out what is and isn’t working.  [15:29] Trust issues – How to understand the difference between trust issues and job performance issues. [22:01] Common mistakes people make when they try to implement the EOS® model into their operations. [27:23] How can a great leader become a great manager. [33:47] Change – The importance of fulfilling your obligations as a leader before being frustrated over the change that doesn’t seem to happen on its own.  [39:07] Advice for middle managers on how to lead up and down through the organization.  [44:47] Personal issue-solving sessions and how to identify if your organization is not structured correctly.  [46.46] Advice for entrepreneurs who are in the stage of quitting because of the stress and overwhelming responsibilities but want to get the organization to the next level.    KEY TAKEAWAYS   When you are in a rapidly growing organization, try to understand what type of a person you are; a visionary or an integrator.   A weekly level 10 meeting can help the visionary or the leaders to find out if their involvement is needed or not.   Make sure you have the right person at the right seat who shares the core values of your organization.    Try to approach the EOS model as a holistic approach rather than focusing on one component exclusively.    Always try to communicate your thoughts and feedback with employees as a leader or a manager.      Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!:  https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/  Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me    RESOURCES: Connect with Mike LinkedIn - linkedin.com/in/mikepaton  Website - eosworldwide.com/mike-paton  Twitter - twitter.com/mpaton  YouTube - youtube.com/@MikePaton     Books co-authored by Mike Paton Get A Grip: How to Get Everything You Want from Your Entrepreneurial Business goodreads.com/en/book/show/13586952  Process!: How Discipline and Consistency Will Set You and Your Business Free goodreads.com/en/book/show/61124734   

From Pain to Profit: Making Your Business a Joyful Success with Mike Paton

 How can you reduce the amount of time it takes to do a takeoff from two days to 20 minutes? In today’s discussion, let’s open our windows towards the future where AI Assistants can make most impossible things to do become possible to do. In this episode, Marty Cornish, the founder and CEO of Workpack, shares the value of AI Assistants in the construction industry in enhancing efficiency and creativity. He also discusses where AI is heading to the future, where it is today, and the misconceptions most people have about Artificial Intelligence. Marty’s expertise in Artificial Intelligence proves he could provide you with insights into successfully implementing AI in your business. Join in!     Get the One Book Every Construction Leader Must Read:     Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies:  https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/     Need executive coaching? Book a short call with Eric to discuss how he can help: https://10minuteswitheric.youcanbook.me

AI Assistants In Construction: Enhancing Efficiency And Creativity

 Today’s guest is the founder of ALICE Technologies, who obtained his PH.D. in artificial intelligence applications for construction as a Charles H. Leavell fellow at Stanford University. René Morkos identifies the four paradigms of construction scheduling and talks about how ALICE Technologies built the Fourth Paradigm. He also explains how the 4th paradigm makes the impossible possible to avoid construction delays. René also discusses the three generalized construction constraints. Today’s conversation is something you should listen to. Join René in this insightful episode.     Get the One Book Every Construction Leader Must Read:     Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies:  https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/     Need executive coaching? Book a short call with Eric to discuss how he can help: https://10minuteswitheric.youcanbook.me

The 4th Paradigm Of Construction Scheduling

2023 was a significant year for the educational sphere. Today, we get a future glimpse of construction education with the Founder and Director of Capital College & Career Academy, Kevin Dobson. In this episode, he brings some of his freshmen students who share experiences on studying construction and provide feedback on their ongoing classes. As they look forward to becoming engineers, they share perspectives on applying their learnings to the real world, how they hope to bring innovation to this ever-growing space, and what must be done to revolutionize the currently lacking education system.

Capital College And Career Academy: The Future Of Construction Education Is Here

Welcome to Construction Genius. Today's guest is Frank Cespedes, a Harvard Business School professor and former managing partner at a Professional Services firm. With extensive experience in go-to-market strategy globally, he's also contributed to prestigious publications like Harvard Business Review and the Wall Street Journal. Frank joins the show to discuss his book, "Aligning Strategy and Sales," emphasizing the crucial link between strategy clarity and effective sales direction. The conversation delves into the unique challenges of selling in construction, highlighting the technical nature of the industry and the importance of tailored sales training and incentives. Regardless of a company's size, Frank underscores the president's essential role in business development, particularly for mid to large-sized enterprises where leadership can become detached from sales activities. Tune in for practical insights that will enhance your sales strategies and team development. Thank you for joining Construction Genius today!   Buy Frank’s Books: Sales Management That Works: How to Sell in a World that Never Stops Changing - https://www.amazon.com/Sales-Management-That-Works-Changing/dp/1633698769   Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054   Buy Eric's Book: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/    Get Coaching with Eric: www.constructiongenius.com/contact  

Brick By Digital Brick: A Construction CEO’s Guide To Building A Strong Social Media Foundation With Emma Tessler

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