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Parts guy. Service Advisor. Parts and Service Director. Fixed Ops Director. General Manager.

These are all parts of Brian Singh’s retail automotive experience. He’s used all that knowledge to bridge the gap between different departments and help them overcome their pain points. Now, he leads evrdrive, a customer experience that he hopes will change the way people buy cars.

What we talk about in this episode:
0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

3:23 Brian traces his journey from a parts guy to General Manager.

10:55 As Brian got promoted, he started bridging the gap of Fixed Ops vs. Variable Ops. Because it’s not about picking sides as a boss, it’s about the customer.

“And so I think it's realizing it's not about picking sides, there's no enemy or hero in this. It's all about the customer. And it's all about those pain points that exist within that, if we can drop the ego out of the way, and not think that our particular job is more important than anyone else's and realize that there's a customer on the other end of it. I think when you're able to continually remind your employees and folks of that, they start to realize, okay, let me pump the brakes a little bit.”

19:05 evrdrive is a new initiative that Brian leads. It’s all about creating customer experience centers that look different from the traditional showroom.

23:55 In the end, Brian is all about making the automotive retail experience as normal as any other shopping experience.

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