Bright Side Up

89. Our skin is talking to us. The question is: are you listening?

This week on Bright Side Up, Chelsea and Erin sit down with Max Stock, founder and CEO of Epicutis, to unpack the science behind healthy skin and why the future of skincare has nothing to do with complicated routines and everything to do with skin function.

After more than 20 years developing topical drugs, cosmetic ingredients, and breakthrough biotech innovations, Max shares what inspired him to create Epicutis and why he believes skin health, not beauty trends, should be the foundation of every skincare routine.

From the skin barrier and microbiome to inflammation and overall wellness, Max breaks down the science in a way that's easy to understand and immediately actionable. He explains how to identify products that are truly backed by research, what to do if you're struggling with sensitive or reactive skin, and why biotechnology is transforming the future of skincare.

Whether you're dealing with irritation, chasing healthier skin, or simply trying to cut through the noise of the beauty industry, this conversation will change the way you think about skincare.

In this episode:

• What healthy skin actually means from a scientific perspective

• Why your skin barrier and microbiome matter

• The connection between inflammation, skin health, and overall wellness

• How to spot science-backed skincare versus marketing hype

• Practical tips for repairing sensitive and reactive skin

• How biotechnology is changing the skincare industry

• The future of skin health and wellness

• Max's favorite Epicutis product and what's next for the brand

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This Episode is sponsored by Epicutis: Skincare that works as hard as you do

Bright Side Up Podcast x Lauren Elder

88. What if confidence isn't something you have, it's something you build?In this episode, Chelsea and Erin sit down with Chelsea's sister, Lauren Elder, who is an actress, Broadway and TV performer, coach, and World Champion Whistler, to crack the confidence code and uncover what it really takes to own a room, trust yourself, and stop playing small.Lauren shares the exact tools she teaches clients to create confidence from the inside out, from body language and breathwork to mindset shifts and communication techniques that can instantly change how you show up in the world. Whether you're walking into a job interview, giving a presentation, going on a first date, or simply trying to speak up more in your everyday life, this episode is packed with practical strategies you can start using today.You'll learn why confidence isn't about being the loudest person in the room; it's about how to command attention before you even speak and what to do when self-doubt, criticism, or fear of judgment tries to hold you back. Lauren also shares her own journey from being told she should pursue a different career to performing on Broadway, proving that confidence isn't about having all the answers; it's about believing in yourself enough to take the next step.If you've ever struggled with imposter syndrome, worried about what people think, or felt like you're playing smaller than you're meant to, this conversation will give you the tools to step into your power and use your voice with confidence.In this episode, we cover:• The biggest myths about confidence• How to build confidence when you don't naturally feel confident• Simple posture, breath, and presence hacks that work immediately• How to stop shrinking and start owning your space• The difference between speaking loudly and speaking with purpose• What to do when someone tells you you're not good enough• How to overcome self-doubt and trust yourself• Why your voice is one of your most powerful toolsBecause confidence isn't something you're born with, it's something you practice.Listen to Lauren's album hereWork with Lauren here

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87. Somewhere along the way, women were taught that rest has to be earned.
In this episode of Bright Side Up, we’re talking about the small ways women like us can start pouring back into ourselves, without guilt, burnout, or needing a “special occasion” to do it.
From simple free rituals to splurges that genuinely move the needle, we share 10 restorative ways to treat yourself that support your nervous system, your body, and your mental health in this season of life.
We get into:

• Why stretching before bed can completely change your sleep
  
• The underrated power of solo time and doing things just for YOU
  
• Affordable self-care rituals that actually help regulate stress
• Small luxuries that feel surprisingly life-changing
  
• The importance of joy, play, and hobbies without productivity attached
  
• Why treating yourself isn’t selfish, it’s maintenance

Whether you’re feeling overstimulated, exhausted, touched out, or just overdue for a reset, this episode is your reminder that taking care of yourself doesn’t have to be extravagant to matter.

You do not have to earn rest.

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This Episode is sponsored by Epicutis: Skincare that works as hard as you do https://epicutis.com/

86. What if the secret to building a wildly successful business isn’t more followers, more ads, or more hustle, but a loyal community that actually trusts you?
This week on Bright Side Up, we sit down with Lindsay Pinchuk, an award-winning entrepreneur who turned a $500 investment into a seven-figure company, partnered with brands like Target, Nordstrom, Huggies, and Unilever, and became one of the few female founders to successfully sell her business.
Now, through Dear FoundHer, Lindsay is helping women over 40 grow profitable businesses by simplifying their marketing and focusing on what actually works.
In this episode, she shares why community is your greatest business asset, how to turn relationships into revenue, and the organic growth strategies that can transform your brand.
We cover:
The difference between an audience and a community
Why community drives revenue
Three free strategies to grow organically
Partnerships that actually work
Social media tactics that are working right now
The mindset shift every woman founder over 40 needs
If you’ve ever wondered whether it’s too late to start or how to grow without burning out, this episode is your blueprint.

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This Episode is sponsored by Epicutis: Skincare that works as hard as you do

ICYMI (In case you missed it)...

We're bringing this episode back to the top of the list because if you missed it, you need it. The incredible Olivia Adriance is on the show, and with nearly 2 million followers, she's the gluten-free, dairy-free, refined sugar-free queen who proves that eating clean doesn't mean eating boring. What started as a passion for beautiful, nourishing food turned into one of the most engaged wellness communities on the internet and trust us, her growth story is as inspiring as her recipes.
We're getting into the real stuff: how what you eat shows up on your face, the food-skin connection your dermatologist probably isn't talking about, and how Olivia went from passion project to nearly 2 million followers by staying radically true to herself. She also shares the two mantras she leaned on to stay committed when the doubt crept in and the growth felt slow and honestly, we're writing them down and putting them on our mirrors.
We also dig into overcoming imposter syndrome, trusting your instincts when others aren't seeing your vision yet, and what it really takes to take bold steps in your career without a roadmap. Olivia is the real deal, warm, wise, and completely unfiltered. This one is too good to scroll past twice.

To Watch the Show click here: https://www.youtube.com/@brightsideup-d7v?si=671AjascymNJugPa

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This Episode is sponsored by Epicutis: Skincare that works as hard as you do

https://epicutis.com/

85. Hot take: Your home is one of the most powerful wellness tools you have in your life.
In this episode, we sit down with Kim Costa, Top 5% Realtor, author of Live in Your Wheel House, and creator of The Wheel House Method, for a conversation that will seriously shift how you think about your space and your life.
We talk about Living in Your Wheel House, the power of actually being authentic in your home and your life, and how that changes everything. Kim breaks down why so many people feel off in their own homes without even realizing it, and asks a question most people avoid: does your home help you or hold you back?
We get into The 4 M’s at Home and why when your foundation is solid, everything else starts working.
Kim walks us through Discover Your Wheel House, how to actually create a clear vision for your home and your life, and why big life changes usually show up right before big home changes.
This episode is your reminder to stop ignoring what feels off. Your environment matters more than you think.
Connect with Kim, grab her book, and start looking at your space differently.

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This Episode is sponsored by Nordic Wave, the #1 Vertical Cold Plunge

This Episode is sponsored by Epicutis: Skincare that works as hard as you do

84: In this bite-sized catch-up, we’re sharing a real-life snapshot of what we’ve been up to lately, the moments that filled our cups and the ones that stretched us.

Erin gives us a peek into life with her daughter and the world of dance (hello, busy schedules and proud mom moments), while Chelsea recaps her recent Hawaii getaway - the reset, the reflections, and what she’s bringing back into everyday life.

We also dive into a supplement Erin has been raving about and Chelsea finally decided to try. We chat about why it’s getting so much hype, how it’s been feeling so far, and how we’re incorporating it into our routines.

Short, real, and full of the little things that make a big difference, this is your quick catch-up with us.

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This Episode is sponsored by Nordic Wave, the #1 Vertical Cold Plunge

In Case You Missed It...

#77: She’s the OG. The blueprint. The woman who proves your best decade might actually be your boldest.This week we sit down with Jenn Sherman, the original cycling instructor at Peloton, and the founder of The Back Nine Era, and let’s just say… if you’ve ever wondered whether it’s “too late” to reinvent yourself, this episode is your wake-up call.Jenn didn’t become a spin instructor until her 40s. She didn’t join Peloton until 45. And at 55? She went viral on TikTok with her best friend Sunny and stepped into content creation like it was always the plan. Casual.We get into:

• How she went from stay-at-home mom to Peloton’s first instructor

• The real reason she created The Back Nine Era — and why your 50s are not the “back nine”… they’re the power years

• What “training for longevity” actually looks like (spoiler: it’s not punishment workouts and starvation)
• How to reframe aging from something to anti-age… to something to step fully into

We also talk about identity, relevance, friendship, strength, and why women need to stop shrinking the moment society tells them to.And if you’ve been quietly wondering whether your best chapters are behind you… Jenn answers that directly.Plus a rapid-fire round where we get her favorite ride song down to the one habit in her 50s that changed everything.This episode is confident. It’s honest. It’s permission-giving.Welcome to your Back Nine Era.

This episode is sponsored by NordicWave Cold Plunge

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#83: This isn’t your typical rapid fire. We’re asking each other the fun questions, but also the ones that hit a little deeper.

What’s actually going on with our wellness routines right now? Where are we struggling? What does life really look like lately? And if we had to give our current life a tagline… what would it be?

It’s honest, a little chaotic, and very us.

Come for the laughs, stay for the “wait… same.”

This podcast is sponsored by NordicWave Cold Plunge

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