You deserve the opportunities you want, and others can provide the keys to get you there. But if you don’t talk about yourself and your successes, how will they know to open the door and let you in?

Too many people have a hangup about self-promotion. For some, it feels like boasting, which gives off an “icky” feeling. So they tend to shy away when someone, like my guest Lisa Bragg, advocates for bragging about our work. Lisa is a speaker and professional mentor who coaches, advises, and consults with high achievers so they can be seen and heard. She has also written a book on how to properly talk about your success when promoting yourself.

In this episode of the Branding Room Only podcast, you’ll learn why it’s important for you to self-promote, what it means to properly brag, and how to get away from that uncomfortable feeling when talking about yourself. She’ll also discuss one of the myths a lot of us grow up with that contributes to our view on bragging, as well as teach you how to bring the right “bragitude” in your self-promotion.

1:12 - How Lisa overthought and then adapted her idea of personal branding, three words to describe her, four of her favorite quotes, and her #1 hype song

8:52 - Impact of growing up with working-class values as an inner-city Toronto kid

11:49 - How Lisa navigated the professional space differently, learned to overcome her reluctance to share her success, and reframed bragging

17:35 - Why self-promotion and bragging (when done properly) is really about being of service to others and why context plays an important part in its reception

22:29 - How to set yourself up to brag rightly in today’s professional world and why Lisa is so against the elevator pitch

26:46 - Why you still need to self-promote even if you think people already know what you do (and how well you do it)

33:23 - How L’Oreal commercials illustrate a way to get around feeling icky about bragging and practical steps to doing it correctly

37:49 - Lisa’s reflections on viewpoints about bragging from people of different cultures and the problem with meritocracy

44:26 - How Lisa’s new book presented her with a brand-compromising or brand-confirming choice and why passion is her Branding Room Only magic

Mentioned In Bring the Right Bragitude to Your Self-Promotion and Success with Lisa Bragg

Lisa Bragg | LinkedIn | Instagram

Bragging Rights: How to Talk About Your Work Using Purposeful Self-Promotion by Lisa Bragg

Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.