What does it take for a retail brand to make a commitment to sourcing meat from ranchers who are regenerating the land? We talk to Gina Asoudegan, vice president of mission and innovation at Applegate Natural and Organic Meats, and Katie Forrest, cofounder of EPIC Provisions about how they work with producers, and how the mission of a small food company can influence -- for the better -- the large companies that own them.