Broken Salespeople

After making the list for top 21 Psych podcasts for Business People, Red decided to talk about Nature versus Nurture and creating great salespeople. What are some of the things you cannot explicitly train and may need to work around in order to become one of the greats? How did these quirks get there?

Psychology Today Article
https://www.psychologytoday.com/us/blog/the-anatomy-hype/202102/21-psychology-podcasts-every-businessperson-should-listen

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Sales and marketing are similar to one another in a lot of ways, they both focus on the idea of persuasion. However many salespeople do not understand how marketing is really created. In this episode Red Stafstrom helps explain the differences between the two most common types of marketing and how you can use it on a smaller scale. 

If you would like more free training or simply want to connect please go to brokensalespeople.com 

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It has taken Red years to understand that each kind of sales role has its own associated personality. However it is tough to understand without knowing a lot about personality theories such as DISC personality profiles or Meyers Briggs personality types. Red instead talks about the ideal sales role of each personality based on your favorite video games. 

If you would like to learn more or find more free sales training you can read more at brokensalespeople.com 

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Sales people get a negative reputation and so many of us avoid calling ourselves "salespeople" in our day to day lives. Red Stafstrom discusses how people view things like salespeople and the similarity to war. 

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Shopping cart theory has become insanely popular over the last couple years, however there is a major gap in the theory. Red explains the theory, talks about the gap and how it all relates to sales. 

For more information and free training tools visit brokensalespeople.com. 

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Handling objections does not have to be a one-sided affair. By constantly working to overturn a customer's objections you may be neglecting the other side of potential deals. 

If you would like more training tools you can find more at brokensalespeople.com.

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We have all been told we should never criticize our competition, but what if it is down yto you and your competition in your customer's eyes? How do you tell your customer the differences in a way that doesn't make you look bad. That is what Red discusses this week on the Broken Salespeople Podcast.

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In comedy it is very important to know your strengths and stay in your wheelhouse. You see all the greats do it, both in comedy and in sales. Sales scripts usually do not work for the very same reason Bill Burr cannot do the same material Jerry Seinfeld does. In this episode Red Stafstrom explains why so many sales script bomb on the big stage. 

For more information and free training, go to brokensalespeople.com 

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Systems have been a buzzword for a long time. I have spoken to a ton of business owners who want to get their "systems" in place, but not everyone knows how to define what a system is. In this episode Red talks about a way to put systems in place to take you away from being "self employed" to a business owner. 

For more information and free training resources, go to brokensalespeople.com 

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Michael F. Schein, the Author of The Hype Handbook, joins me to take apart Red's business in a way that few other could. Taking lessons from the greatest hype artists and propagandists in history, Michael F. Schein talks through building a hype business from the ground up. 

To get Michael's book, go to https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X. 

To learn more about Broken Salespeople go to Brokensalespeople.com

Support the show