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This week on the podcast, Mikki speaks to Aram Grigorian, the straight-talking coach behind 4 Weeks 2 the Beach, whose refreshingly honest approach cuts through the noise of modern fitness culture. Aram has built a loyal following by calling out quick fixes, influencer myths, and the glorification of self-neglect — and replacing them with evidence-based, practical strategies that actually help people change.

In this episode, Aram and Mikki dive deep into the realities of sustainable fat loss, the emotional rollercoaster of dieting, and why the basics — sleep, food quality, and consistency — are often overlooked. They also tackle the trap of chasing aesthetics over health, the truth about fasting, and why regaining a bit of weight after a diet doesn’t mean you’ve failed. If you're tired of magic pills and motivational fluff, this conversation is the antidote.

Aram Grigorian is a nutrition and mindset coach and the founder of 4 Weeks 2 the Beach, a coaching platform built on cutting through wellness industry hype with honesty, clarity, and science. With certifications from Precision Nutrition and the Nutrition Coaching Institute, Aram blends a no-nonsense approach with deep empathy for the real-world challenges people face.

After leaving a career in finance, he found his purpose in helping others build sustainable habits around food, training, and recovery — without relying on detoxes, macros "fairy dust," or influencer fads. Known for his candid takes on diet culture, the psychology of fat loss, and the importance of behaviour change, Aram is redefining what it means to pursue health in a world full of distraction.

https://www.4weeks2thebeach.com/

Podcast https://podcasts.apple.com/us/podcast/other-side-lifestyle/id1623447851

IG : https://www.instagram.com/4weeks2thebeach/ and https://www.instagram.com/real.coaches.summit/ 

Contact Mikki:
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https://www.instagram.com/mikkiwilliden/
https://linktr.ee/mikkiwilliden