The Business of Luxury Weddings

Bryan Rafanelli: From Frat Parties to the White House—How Connection Built an Iconic Brand


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In this episode, hosts James and Otto sit down with Bryan Rafanelli, founder of Rafanelli Events, the creative force behind some of the most iconic celebrations in the world—including Chelsea Clinton’s wedding and major White House events. But Bryan’s story doesn’t start with celebrity clients and presidential galas—it starts with frat parties, hand-drawn flyers, and a deep love for storytelling through design.

Bryan shares how he built an industry-defining brand by focusing on relationships, risk-taking, and original creative thinking. From his “Rafanelli Rules” to his obsession with spatial scale, authenticity, and emotional connection, he opens up about the power of designing moments that feel deeply personal.

Whether you're a planner, designer, or creative entrepreneur, this conversation is a masterclass in longevity, leadership, and standing out in a world of trends. Bryan doesn’t just chase beautiful—he chases the extraordinary.

🎧 Hit play, and don’t be surprised if you leave rethinking your entire approach to creativity.

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The Business of Luxury WeddingsBy James × Schulze

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