I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entertainment, I did this for you.

You're probably curious what some of those phrases are.

"I'm an open book." "Looking for a partner in crime." "If my dog doesn't like you, it's just not gonna work." "I like to have fun." "I like to have a good time." "I love to laugh." "I'm down to earth." "I'm laid back." "I'm looking for a friend first."

I even found a dating profile bingo card. This got me thinking about my worst online dating experiences. Why was I relishing and savoring the amazing experience of cliche dating profile bingo? Because I realize that we are really bad at making ourselves stand out, especially in business.

Today, we're discussing unique selling positions.

"Would your competitors say anything different?"

IN THIS EPISODE

• Why you need to have a clear definition of what makes you unique in the marketplace.
• Developing your USP.
• What having a clear USP will do for your business.
• What consumers are really purchasing.
• Ideating what makes you stand out.
• Making your business worth noticing.
• Peeling back the layers.

Want a copy of FitBusiness Online?

1. Leave a 5-star review on the Apple Podcast App.
2. Text me at 480-605-3254 and let me know you're interested the

book.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

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