August 06, 2025

Build A Candle Brand: Week 2 - Crafting Your Candle Brand Identity

26 minutes

#012 and Part 2 of Build A Candle Business series.

**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **

We dive into the critical process of selecting and protecting your candle brand name, focusing on trademark registration, domain acquisition, and establishing a professional online presence. This week continues our 12-part journey of creating a brand new candle business from scratch, building on our experience growing Garcinet Beacon Candle Company to $1.3 million in retail sales.

• Avoid using "Candle Co" in your brand name as it's oversaturated and limits future growth potential
• Choose a name that invokes thought and curiosity rather than personal names or initials
• Search the USPTO website (uspto.gov) to ensure your desired name isn't already trademarked
• Always secure a .com domain - 98% of users will try this extension first when searching
• Set up professional email addresses using Google Workspace for credibility ($6/month)
• Register consistent social media handles across all platforms, even ones you don't plan to use immediately
• Trademark registration costs approximately $250-350 and takes about a year for approval

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