Suneet sits down with Real Estate CEO growth expert Isacc Guzman to unpack exactly how he’s scaling his recruiting machine across multiple markets — using process instead of personality. With over 50,000 recruiting calls under his belt, Isacc reveals why most bad recruiters “feature dump” and how he flips their failed pitches into inbound leads using YouTube juice and Google domination. From the real math behind why one average agent is worth four of your best clients, to turning LinkedIn, webinars, job boards and cold calls into a recruiting flywheel, this conversation is a masterclass in building a team that grows on autopilot. If you’re ready to pull your pants up and make recruiting simple and scalable, you’ll want every minute of this episode.

Chapters:

• 00:00:00 - Kicking Off with Isacc Guzman
• 00:00:39 - Breaking Down His Team-Building Game Plan
• 00:02:18 - How YouTube Became His Secret Recruiting Weapon
• 00:07:29 - Mindset Shifts & Calls That Actually Convert
• 00:13:55 - Tech, LinkedIn & Multi-Channel Moves That Work
• 00:21:26 - Big Wins Ahead: What’s Next for Isacc’s Team
• 00:23:35 - Where to Connect & Keep Learning

Links and Resources:

• Isacc on Instagram @IamIsaccG
• Real Estate CEOs – LPT Realty
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!