<a href="https://www.instagram.com/sabeenaladha/?hl=en" target="_blank">Sabeena Ladha</a> is the founder and CEO of <a href="https://www.eatdeux.com/" target="_blank">Deux</a>, the good-for-you cookie dough company. On this episode of ITS, Sabeena walks Ali through the processes she's honed after her years at Lays, Diamond Foods, McKinsey and M13. Hint: It's all about testing and learning.In the Sauce is Powered by <a href="http://simplecast.com/" target="_blank">Simplecast</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Sabeena Ladha is the founder and CEO of Deux, the good-for-you cookie dough company. On this episode of ITS, Sabeena walks Ali through the processes she's honed after her years at Lays, Diamond Foods, McKinsey and M13. Hint: It's all about testing and learning. In the Sauce is Powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

<a href="https://www.instagram.com/sabeenaladha/?hl=en" rel="noopener noreferrer">Sabeena Ladha</a> is the founder and CEO of <a href="https://www.eatdeux.com/" rel="noopener noreferrer">Deux</a>, the good-for-you cookie dough company. On this episode of ITS, Sabeena walks Ali through the processes she's honed after her years at Lays, Diamond Foods, McKinsey and M13. Hint: It's all about testing and learning.In the Sauce is Powered by <a href="http://simplecast.com/" rel="noopener noreferrer">Simplecast</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer">https://art19.com/privacy#do-not-sell-my-info</a>.

Build. Test. Learn. Wow!

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with&nbsp;<a href="https://www.naturallynewyork.org/" rel="noopener noreferrer" target="_blank">Naturally New York</a>, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

Society & Culture

Business

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with&nbsp;<a href="https://www.naturallynewyork.org/" rel="noopener noreferrer">Naturally New York</a>, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

Share Build. Test. Learn. Wow!

Sign up to save your podcasts

Build. Test. Learn. Wow!

Build. Test. Learn. Wow!

More shows like In the Sauce

Good Food

Radio Cherry Bombe

THE FOOD SEEN

Snacky Tunes

All in the Industry ®

Primary Food

How I Built This with Guy Raz

Why Food?

Taste Radio

Arts & Seizures

Christopher Kimball’s Milk Street Radio

Heritage Radio Network On Tour

Speaking Broadly

The Dave Chang Show

Item 13: An African Food Podcast

This Is TASTE

We Dig Plants

Fuhmentaboudit!

Startup Confidential

Week in Review

Queer The Table

My First Million

Home Cooking

Time For Lunch

The Startup CPG Podcast

Behind the Label with American Humane

Soul by Chef Todd Richards

OPERATORS

CPG Week by BevNET & Nosh

Spill & Dish: A Specialty Food Association Podcast

The Culinary Call Sheet

Everything's Better in Barryville

No Farms No Future

The Dinner Plan

Aspire with Emma Grede