Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer, and founder of one of the world's most visited swimming pool websites. With over 750 keynotes delivered—including TEDx—and features in The New York Times and Forbes, Marcus is a trusted voice in content marketing and brand transparency. In this episode, he shares how businesses can dominate their industries by building customer trust by embracing self-service tools, and saying what competitors won't. Tune in to learn how to rethink your marketing strategy, leverage video content, and future-proof your brand in an AI-driven world.

Today we discussed:

[00:00] Opening

[00:09] Introducing Marcus Sheridan

[02:10] Building a Known and Trusted Brand

[06:18] Thinking Like a Media Company

[11:20] Using AI to Help With Promotion

[15:25] Mitigating Risk for Customers

[20:05] Controlling the Conversation

More About Marcus Sheridan:

Check out Marcus Sheridan's Website: https://www.marcussheridan.com

Connect with Marcus Sheridan on LinkedIn: https://www.linkedin.com/in/marcussheridan/

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