Have questions or comments? We'd love to hear from you!

Any savvy cattleman or woman knows their ultimate customer is the consumer. If we don’t provide a high-quality eating experience, we are not guaranteed a customer. But you know what else goes into that consumers’ mind when they are deciding what to eat? Trust.

How do we ensure a receptive audience for telling our story? We’re talking about creating connections and building trust with Kiah Twisselman Burchett  of Climbing with Coach Kiah and Courtenay DeHoff of Fancy Lady Cowgirl, and together they are the Backroad Cowgirls. 

They discuss:

• Tips for reaching people with varying backgrounds
• Using your background to make connections
• How the best ideas can start over pasta and wine
• Opportunities for sharing agriculture's message with mainstream media
• Much more!

Resources:
Backroad Cowgirls
Instagram: @backroadcowgirls

Kiah Twisselman Burchett
Instagram: @coach_kiah
Climbing with Coach Kiah podcast

Courtenay DeHoff
Instagram: @courtdehoff

Find more information to make Angus work for you in the Angus Beef Bulletin and ABB EXTRA. Make sure you're subscribed! Sign up here to the print Angus Beef Bulletin and the digital Angus Beef Bulletin EXTRA. Have questions or comments? We'd love to hear from you! Contact our team at [email protected].