Are your posting strategies as efficient as they can be? Which Facebook metrics are useful and how can you use them to your advantage?

Learn more as Spencer Powell and Danielle Russell explore the various Facebook metrics and explain how to use them to your full potential. https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers

In this episode, Lindsay and Paul Colwell, of Cullum Homes, discuss how they are pushing the envelope in terms of technology, processes, and systems.

https://info.builderfunnel.com/builder-funnel-radio/staying-ahead-of-the-curve-lindsay-paul-colwell

Who is your ideal buyer? Are they the ones you attract to your page? How engaged are they? Do you have the appropriate conversion opportunities for TOFU, MOFU, and BOFU based on your target audience?

Follow along as Spencer Powell and Danielle Russell explain how to determine who your target audience is and how to engage them. https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers

This week, Taylor reports on the escalating price of lumber, the shift to suburban home building, and why OSHA is warning the construction industry to look out for counterfeit N95 masks.

Show Sponsor: BuildBook is a 24/7 client communication platform for construction.

Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.

If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr

Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020

It's important to know what's going on in your family business. Whether it's every month, every quarter, etc., company board meetings are essential in determining what direction your family business is heading. Not sure who should be a part of your company board or how meetings should be structured? Wes and Brooks break down their advice on setting realistic business goals and who you should trust to carry them out.

https://info.builderfunnel.com/builder-funnel-radio/start-your-own-company-board-and-set-goals-during-covid-19

Is your Facebook branding intentional? Are you leaving the first impression worthy of $100K+ kitchen remodel when someone lands on your profile? Does your audience know how to reach you if they're ready?

Tune in as Spencer Powell and Danielle Russell dive into a discussion around her top 3 profile optimization tips to drive traffic and conversion.

Check out the show here: https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers

In this episode, Spencer discusses how to generate a consistent lead flow. He discusses the importance of investing money in your marketing to generate more leads, increase sales, and increase your revenue and how Builder Funnel Academy can help you achieve this.

https://info.builderfunnel.com/builder-funnel-radio/process-for-generating-leads

This week, Taylor's back to cover the hottest summer housing market in recent memory, why the housing market is "on a sugar high" and other topics influencing the construction industry. 

Show Sponsor: BuildBook is a 24/7 client communication platform for construction.

Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.

If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr

Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020

In most cases, you only have one chance to lose all of your money. In this week's episode, Wes and Brooks discuss the importance of managing your balance sheet. Think of your family business as a "fortress" that needs to have enough defenses to withstand unforeseeable costs and unfavorable market conditions. Listen for ways to manage lines of credit, build up your assets, foster lending relationships, and more.

https://info.builderfunnel.com/builder-funnel-radio/create-your-fortress-balance-sheet

In this bonus episode, Dana Severson, head of marketing at BuildBook, discusses the challenges small to medium size building and remodeling companies may face with online marketplaces, specifically with Home Advisor and Houzz.

https://info.builderfunnel.com/builder-funnel-radio/ugly-truth-home-advisor-houzz-dana-severson