Builder Funnel Radio

This week we invited Shawn Van Dyke for our 200th episode to pick his brain about what’s happening in the remodeling industry. Shawn founded the Built to Build Academy where he trains contractors worldwide to build the systems they need for purposeful, profitable growth. In this episode, you’ll hear how to build the perfect price for your business, why you should always get your lead’s contact information, the best way to find skilled labor, and much more. Start listening now!

This week we wanted to take a more motivational approach and talk about a concept around the design-build process: your undervaluing your planning. The most value of what you do is actually not found in the doing, or construction, but rather in your expertise. Knowing what to do, when to do it, and how. We encourage you start charging more for your planning process. We wanna hear your thoughts so shoot us an email, DM us on social, or join the conversation in the community!

Ideally, you should have the marketing basics for your remodeling and custom home building business. This week, Spencer will help you think about implementing more advanced marketing strategies that should inspire you and show you what’s possible even for smaller businesses. From workflow automation to building a media empire, we want to help you grow farther and faster. Start listening now!

Recently, Spencer attended a Trade Mastermind event and now he wants to share his key takeaways with you! Trade Mastermind gives construction business owners in all trades the tools to scale-up and level-up their skills as a business person. This week, he’ll go over how to stay on top of being a business owner, getting your team in line with the company’s values, and how to keep them inspired towards the vision. Ready? Press play to start listening now!

This week Spencer dives into the idea of being intentional with how you spend your time and how you schedule things as a remodeler. With so many things going on, it’s sometimes difficult finding the right balance between work and family. It can be helpful to ask yourself, “Am I spending my time how I really want to and how I really should in order to accomplish my goals?”. If you’d like to hear how normal people have developed the right habits that have made them successful, then go ahead and press play!

The theme for this week is to keep pushing even if things are already going fast! If there is pull-back going on in the industry then it’s the perfect time to push your business harder and reap the rewards on the other side. Join Spencer as he shares a coming marketing mistake remodelers make when the demand is at a high and what habits you should be building to make sure you’re always creating profit opportunities. So start listening now!

This time of year is the peak season for remodelers, but that doesn’t mean you can’t use this as an opportunity to get ahead. Spencer breaks down how to pinpoint those challenging moments in your sales process and turn them into “sales enablement” content that offers high value to your clients. If you’re looking for new ways to improve your sales process and customer experience, then start listening now!

If you’ve been struggling to figure out how to add video into your marketing strategy or you need an extra boost to your already current video strategy then this episode is for you! This week Spencer breaks down Wisitia’s 48-page State of Video Report to give you insight on how to make your video strategy stand out. From how often you should be creating video to identifying the key metrics that define a successful video, it’s all here. So start listening now!

In 2022, marketing strategy is changing. This is why this week, Spencer takes the time to break down HubSpot’s Inbound Marketing Trends Report of 2021 so you can make the best decisions on how to market your remodeling business this upcoming year. Some major trends we’re seeing are the rise of social media (especially video), the importance of brand awareness, and how customer experience is the number one driver of growth. This year, it’s more important than ever to try new things so start listening to discover how you can get in front of more people!

A remodeling platform that promises quality leads without you having to do anything? Sounds too good to be true and that might be the case for this third-party app, Houzz. We’ve been hearing a lot of complaints coming from remodelers in regards to the confusion and frustration they feel about using Houzz to market their business. So Spencer brings Gregg Cantor, a seasoned remodeler, that has been in the fight against Houzz for all too long. Listen as he shares his experience with the platform, the difference between a paid and free membership, and if it’s really worth it. If you’ve been struggling to find success on Houzz then start listening now!