“We wanted a one stop shop where girls can buy everything they need to make themselves feel good,” says Jean Baik, Co-founder of Miss A. Jean grew up following fashion and beauty and in 2012, when the beauty industry was hitting a peak, she knew she wanted to make her own unique mark in it. So, in 2013, she and her husband founded Miss A, a line of beauty and lifestyle products which are all sold at a dollar price point, something no one else in the industry was doing. It has since become a mid-eight figure business, and their Paw Paw makeup sponge recently won an Allure Beauty award, which Lindsay points out is the equivalent of a musician winning a Grammy.

You’ll hear Jean explain how she maintains affordability without sacrificing safety, quality or ethics. She also explains how Miss A manages to attract such a large customer base despite spending very little time and money on marketing and advertising.

Other takeaways from this episode include:

• How Jean utilizes social media to promote her business, and why small businesses should be on TikTok in particular
• Identifying your ‘hero’ product and how to promote it.
• How to reach out to influencers.
• The importance of a brick and mortar store and foot traffic even in the age of online retail.
• Why entrepreneurs starting out need to hustle and not be ashamed of it.
• Why it’s important to learn how to work all aspects of your business, and when to delegate those tasks to more qualified people.
• The importance of hiring good people, and where and how to find them.
• A social media trend that you should avoid. 

Meet Jean Baik and walk away with all of this and so much more. 

Quotes

• “And I think as a founder, we always say, ‘Find someone who's better at this job than you, so that they can take it over.’ Which I 100% agree, but I think you need to know at least something about it to be able to make that successful, and be a leader to your team members.” (37:45-38:03 | Jean)

• “You’ve got to work for what you want, and it's not going to just come to you…I'm not telling you to go burnout every day. But I do think you’ve got to work hard to get what you want and you have to have that hustle to be successful.” (39:52-40:23 | Jean)

Connect with Jean Baik:

Instagram | http://www.instagram.com/shopmissa

TikTok | https://www.tiktok.com/@shopmissa

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