I interview Melissa Honan, the CEO of Bookkeeping for Painters and the founder of Melissa Honan Consulting. We dive into the unique sales approach she’s taken to building her firm to $1.5 million and how you can apply these same tips to create a better sales experience for you and your prospects.

In this episode you’ll hear:

• How Melissa leveraged her prior sales experience in building her firm to $1.5 million
• Creating a personable sales approach for clients
• Suggested ways to utilize sales tactics to convert clients
• Conversations to have for higher conversions without talking about services
• How to educate prospects and bring value
• Creating unique touch points in your sales process

About our guest:

Melissa Honan is the CEO of Bookkeeping For Painters, a bookkeeping & tax firm that works exclusively with painting businesses. Under her leadership, Bookkeeping For Painters serves over 130 clients at $1.5 million in annual recurring revenue.

In addition to her role at Bookkeeping for Painters, Melissa is a Business Sales & Marketing Coach for bookkeeping business owners that want to scale their businesses to 6- or 7-figures. An introvert herself, Melissa has 15 years of sales management experience with proven tools and techniques to teach anyone how to sell comfortably and confidently.

Connect with Melissa Honan:

Instagram: https://www.instagram.com/officialmelissahonan/
Facebook: https://www.facebook.com/melissahonanconsulting
LinkedIn: https://www.linkedin.com/in/melissahonan/ 
Email: [email protected]
Website: https://melissahonan.com/

Resources mentioned in this episode:

👥 Sales & Marketing Tips for Bookkeepers Facebook Group

📝 Melissa’s One-on-One Coaching Application

💻 How to Increase Client Prices Mini Course

💻 Bookkeeper Launch

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Podcast Publishing Tools we use:

• Podcast Editing: Ian Gilliam: iangilliam.com