In today’s episode, I sit down with Ryan Ellis, CEO of TravisMathew Apparel, to explore how he helped grow the company into a powerhouse brand. We discuss the strategy behind TravisMathew's success, including taking a product-first approach, listening to customers, and attacking underserved categories like performance denim. Ryan shares his insights on building a strong, adaptable team, how they overcame the loss of key executives, and the importance of balancing experience with cultural fit. He also emphasizes the power of preparation, learning from mistakes, and how maintaining a "healthy fear" drives continuous improvement and growth.