Fashion is something most of us care about. We take pride in how we present ourselves to the world, expressing who we are with the clothes we wear. However, with the busyness of everyday life, it can be difficult to allot time to figuring out what to wear. Most of the time it’s just easier to throw on the nearest pair of sweatpants, couple it with a wrinkly t-shirt and call it a day. 

Our guests on this episode are sisters-in-law, Danielle and Rebecca Peplinski, co-founders of Glow Fashion Boutique. Glow is the solution to everyone’s fashion needs. By offering a specially curated assortment of high quality closet staples, Glow allows you to build your own capsule wardrobe. In this episode, Danielle and Rebecca talk about their inspiration for Glow, the early stages of building their business, some mistakes they made along the way, and so much more.      

“It all comes down to communication. You know, I think we've been such a great team because we're constantly in communication and we constantly communicate about everything. From the smallest detail to the bigger things.” - Danielle Peplinski 

This week on Startups in Stilettos:

How Glow came to be (2:24)The concept of Glow (4:44)Some early steps Rebecca and Danielle took towards starting Glow (6:05)Some mistakes Rebecca and Danielle made when building Glow (6:53)Rebecca and Danielle’s advice for co-founders (8:54)How Rebecca and Danielle figured out their marketing strategy and went viral on TikTok (10:39)What going viral changed about Rebecca and Danielle’s business emphasis (14:30)Why Rebecca and Danielle launched a course (16:00)

Resources Mentioned:

Glow Fashion BoutiqueShopifyKajabiGoogle AdsFacebook AdsGo from Camera Shy to Camera Ready

Our Favorite Quotes:

“I think one of the things is, we just roll with the punches. You just keep going.” - Rebecca Peplinski“​​This simple concept, for us, became this life changing system.” - Danielle Peplinski“I think it's very important for, if you go into business with someone, [you to] make sure that you guys have different strengths.” - Rebecca Peplinski“You're building your own capsule that's tailored to you and your lifestyle.” - Danielle Peplinski

Connect with Danielle and Rebecca:

Glow Fashion Boutique on TikTokGlow Fashion Boutique InstagramGlow Fashion Boutique FacebookGlow Fashion Boutique PinterestGlow Fashion Boutique YouTube

Connect with your Startups in Stilettos hosts:

Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo here

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